Let’s dive into today’s topic: quick and easy strategies to get more click-through traffic from Pinterest. If you’re pinning up a storm but still not getting a lot of clicks back to your website, this post is for you!
How to Get More Click-Through Traffic from Pinterest
Here are the two main steps you’ll want to take in order to get more your click-through traffic from Pinterest:
Step 1. Grow your following (with genuine followers!)
Step 2. Design click-worthy pins
Let’s break down each step into some quick and easy action items.
Step 1. Grow your following (with genuine followers!)
Don’t skim past that parenthesis because it’s honestly the most important part of step #1. Growing your following for the sake of growing your following is meaningless. You need to build a following of people who are genuinely interested in you, your niche, and what you have to offer.
Why is growing your following important?
Because every time you gain a new follower, that’s one more person seeing your pins in their homefeed. And the more people that are seeing your pins in their homefeed, the more chances there are for those people to click on your pins and visit your website. It’s simple math!
Keep in mind that all of your followers won’t see every pin you share. That’s why you want to pin frequently (at least once per day), and use a tool like BoardBooster to pin when you’re not around.
Related: Why BoardBooster is the Best Pinterest Tool EVER!
With that being said, here are four simple strategies you can use to grow a large, genuine following on Pinterest:
1. Follow your ideal readers and peers in your niche.
Once a week, spend 10 minutes finding and following other bloggers in your niche, as well as people who fit into your “ideal reader” category. I suggest following around 50 people each week for a period of at least 4 weeks.
The easy way to find these people is with the Smart Search – that is, the search bar at the top of Pinterest. Simply type in a word or phrase related to your audience or your blogging peers, hit enter, and then filter into “Pinners” to see Pinterest users who’ve included that word or phrase in their bio.
For example, if you write a food blog, you might search for “food blogger” when looking for your peers. And you might search words like “paleo”, “vegan”, and “healthy food” when looking for your ideal readers (only if the theme of your blog is “healthy food”, of course!)
2. Thank people for sharing your content to Pinterest.
This is a super easy way to turn one simple “share” into a brand-new follower. To see pins that have recently been shared from your website, type the following into your URL bar and press enter: http://pinterest.com/source/yourdomain
For example, I would go to: http://pinterest.com/source/blogbeautifully.com
This will take you to a chronological feed of pins created from your website, with the newest pins at the top. Once a week (or more often, depending on how many pins are created from your site) click into each of these pins and leave a comment on it, thanking the pinner for sharing your blog post. Try to tag the pinner in your comment by using the @ symbol followed by their username.
Here’s an example of what you might write on the pin:
Thanks for sharing, @username! So glad you enjoyed the post! 🙂
It literally takes 5 seconds, but when that pinner sees your comment, they’re 10x more likely to:
a) Share your content again
b) LIKE you, which is important
c) Click over to your profile and follow you
3. Curate the perfect mix of boards on your profile.
Your profile is the first impression other people have of you on Pinterest, and remember: they’re making a split second decision of whether to follow you or not. This is why your boards NEED to be dope.
You should have at least 10-15 solo boards on your account, and each board should be directly related to the needs, wants, and interests of your ideal audience.
DO NOT CREATE BOARDS CENTERED AROUND YOUR OWN INTERESTS. Save that for your personal Pinterest account.
Instead, create boards that will attract your ideal readers.
+ What do my readers need help with?
+ What do they want to learn more about?
+ What other interests do they have outside of my niche?
Then, create boards for each answer you come up with. For example, on my Pinterest account you’ll find a mix of boards related to blogging, social media, and monetization, with a few fun boards like “home decor” and “travel dreams” mixed in for good measure.
You should also use relevant keywords in your boards and on your Pinterest profile to make it more “searchable”. Refer to this post to follow my hack for finding the perfect Pinterest keywords and to learn the 6 places you should put keywords on Pinterest.
4. Have a clear bio and friendly profile picture.
Again, your profile is the first impression people have of you on Pinterest, so don’t blow it! Upload a photo of yourself (NOT your logo) where you’re smiling and looking like the beautiful, kind, happy person I know that you are 😉
In your bio, clearly state: (1) what you do, (2) who you do it for, and (3) how or why you do it. I often refer to this trio as your “Niche Statement”, and it’s a valuable resource you’ll want to nail from the get-go.
For example, here’s what my Pinterest bio says:
“I help driven, passionate women build blogs and online communities they can be proud of (so they can quit their day jobs to blog full-time!)”
It’s immediately clear who my target audience is and what I can help them with. If someone in my target audience stumbles across my profile, there’s a good chance of them following me based off of that statement and the mix of boards on my account.
2. Design-click worthy pins
You can use any design program you like to create your pins with, but I personally use and love Adobe Illustrator.
When it comes to designing pins for your blog posts, you have two main goals:
1. Catch people’s attention, and, once you have their attention…
2. Make them click!
If your pins achieve both of these things in a split second, I guarantee you’ll get more click-through traffic from Pinterest in no time! Let’s break down each goal into more detail.
1. Grab people’s attention.
When designing your pins, always focus on what will make them stand out in the homefeed and on boards you pin them to. If people don’t notice your pins, they sure as heck aren’t going to be re-pinning them or clicking on them!
Here are a few tips for designing eye-catching pins:
1. Use bright, bold colors (skip the pale pastels!)
2. Warm tones have been shown to perform better on Pinterest, so think pinks, reds, oranges, and orangey-yellows.
3. Use contrasting colors in the same pin to make the text or foreground POP (red and green, blue and orange, etc.)
4. Add large, bold text in the center of the pin (think BIG, people!!)
2. Make them click
Once you’ve captured people’s attention with your pins, it’s time to MAKE THEM CLICK. Use these simple strategies to design uber-click-worthy pins:
1. Add a call-to-action (CTA) on the pin itself. For example, include a sub-heading on the image that says “Click here to learn more!” or “Click here to get your free workbook!”
2. Use a similar CTA in the pin description. Pin descriptions aren’t visible on every platform, but they still need to be optimized for SEO and traffic.
3. Make the topic of your blog post SO incredibly useful that the people who see your pin can’t help but click on it to read the post. AKA: Solve common but pressing problems, compile a huge resources list, or educate people on an area they’re struggling with.
4. Nail your headlines. This applies to both the text headline on the pin image AND the titles of your blog posts.
Struggling to craft click-worthy headlines? Why not…
+ Ask a provocative or intriguing question
+ Make a bold or odd statement
+ Share a surprising fact
+ Create a numbered list
+ Hint that you’re going to solve a pressing problem
If you need more help with your headlines, check out the Coschedule Headline Analyzer – it’s awesome!
So there you have it, my friend. My simple, actionable strategies to help you get more click-through traffic from Pinterest. Remember, your main goals are to: (1) Grow your following with genuine followers, and (2) Design eye-catching pins that make people click.
Before you go, I wanted to let you know that I’ve JUST re-opened my Pinterest course for bloggers, Pageviews from Pinterest. This course teaches my 7-step system for growing your Pinterest account and blog traffic, and includes a bonus module on making money with Pinterest. Enroll here!
What was your favorite tip from this post? Let me know in a comment!