How to Get Your First 100 Email Subscribers in 30 Days or Less

How to get your first 100 email subscribers in 30 days or less.

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Full disclosure: it actually took me 34 days to get my first 100 email subscribers, not 30 (just being #real with you guys). But somehow, “How to Get Your First 100 Email Subscribers in 34 Days or Less” doesn’t have quite the same ring to it, now does it?
When you’re brand new to blogging and trying to build up your email list, it can feel like a crap-shoot. You’re testing out different strategies, trying to figure out what works and what doesn’t. It can be frustrating when you feel like you’ve created the “perfect” opt-in freebie, only to have zero people sign up for it. I know what that feels like, trust me.
Now, two months and a few hundred subscribers later, I’ve developed a set of strategies that help me grow my email list faster and faster every single week. It’s actually really exciting! And today, I want to share all of my email list secrets with you.
Not sure why you need an email list as a blogger? Head on over and read this post first, then come back. I’ll wait! And yes, even if you just started your very first blog, if you plan on making money from your blog one day – or if you just want another way to engage and connect with your readers – an email list is a must.
The 7 strategies below are the things that helped me grow my own list to 100 subscribers and beyond. Give these techniques a try on your blog, and I guarantee your list will start growing in no time.

#1. Offer the right kind of freebies

Your freebies and content upgrades should be useful, actionable, and something that couldn’t have just as easily been made into a blog post. That last point is important! If your readers see your freebie and think, “Why didn’t she just write a blog post about this?”, they’ll feel like you’re holding out on them.
Examples of actionable freebies include:

  • workbooks
  • video tutorials
  • schedulers/planners
  • checklists

    Creating actionable freebies shows that you’re willing to go above and beyond to provide valuable content for your readers. Plus, people are way more willing to hand over their email address for a workbook than they are for something simple like a list of tips (that they could probably find elsewhere).

    #2. Switch up your freebies

    When you’re just starting out, you’ll want to create a mix of different freebies and content upgrades to offer as opt-ins for your list. These might include:

  • workbooks
  • checklists
  • videos
  • planners
  • stock photos
  • templates
  • etc.

    Chances are, certain types of freebies, and certain topics, will appeal to your audience more than others. It’s up to you to figure out which those are! Play around with it, and don’t become tied down to any one particular idea. Be flexible, and try out different formats and topics until you “strike gold” and find something your audience really loves.

    #3. Create a secret resource library

    Because what’s better than a single freebie? Lots of freebies! Pile them all together into one big resource library, and then turn that library into a password-protected page on your website. In order to get the password, all people have to do is sign up for your email list.


    Because everyone loves free stuff, dur! And the more free stuff, the better.
    If you’re not sure how to create a password-protected resource library, Melyssa Griffin has a really great tutorial for WordPress users.

    #4. Create a free email course

    This alone has added more than 100 people to my email list in the past 30 days. Crazy, right? Although email courses take more work to put together than a standard opt-in freebie, the results are so, so worth it.


    The information and value you can provide in an email course is unparalleled, which makes for a pretty tempting opt-in. Plus, they also help your subscribers get comfortable seeing your name in their inbox, which will be important when you start sending newsletters or implementing sales funnels down the road.

    #5. Send out a weekly newsletter

    Tempt readers into signing up for your email list by letting them know that you send bonus content to your subscribers every single week. “Bonus content” means content that you haven’t already shared on your blog, by the way. And yes, that means you can’t just re-hash your latest blog post. A simple RSS-feed isn’t a very enticing offer, sorry!


    This works because it’s fun to feel like you’re part of a secret club, and to feel like you’re getting secret information that only a few other people are getting (even if it’s actually a few thousand).
    I personally love being on the mailing lists of some of my favorite bloggers, and I love being the first to know when they’ve uploaded a new post. I also like when they send out more personal email letters, and I like getting their behind-the-scenes “sneak peeks” too.

    #6. Have 2-3 opt-ins on every page

    Try to put email list signups in at least 2-3 different places on every page of your website. This could be in your:

  • top bar/top menu
  • cover page/welcome mat
  • sidebar
  • footer
  • blog posts
    Variety is the key here. Use each of these places to promote a different kind of opt-in freebie. For example, in my sidebar, I have a signup for my weekly newsletters and an opt-in for my Pinterest checklist. I use my top bar to promote my latest email course, and throughout my blog posts, I promote various other opt-ins freebies.


    What appeals to one person might not appeal to another. Having a variety of options on every page ensures that you aren’t missing out on any potential subscribers by promoting only one type of freebie.

    #7. Share your opt-ins on social media

    This has been a big one for me, especially in the past few weeks. At the beginning of the month, I created a “Master List” of promotional tweets for each one of my opt-in freebies and content upgrades. Each week, I schedule 1-2 of these tweets to go up on Twitter every single day.


    Your followers don’t read every single blog post you write, and they don’t see every single tweet or Facebook update you post. They miss things. And it’s your job to keep your readers informed of all the awesome content you’ve created for them.
    Plus, you’ve spent all this time designing the perfect opt-in freebies, so make sure you’re taking the time to promote them properly! By regularly mentioning your freebies on social media, you’re helping out any of your readers that missed hearing about those freebies the first time around.

    What strategies have you babes used to grow your email list? What strategies do you want to try next?
    Liked this post? Be sure to share it on Pinterest!How to get your first 100 email subscribers in 30 days or less.


    Posted by Krista in EMAIL LIST

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    • This is really great advice, Krista! It’s so important to switch things up and not lay your eggs in one basket. It keeps your audience on it’s toes 🙂

      • Exactly! I learned that lesson the hard way. Thanks for stopping by Wendy, I’m so glad you liked the post!

        x Krista

    • Great tips! Starting an email list has been on my radar for a while. I’m hoping to get moving on it soon!

      • Thanks Rachel! Let me know when you get it up and running, I’d love to be a part of your list 🙂

        x Krista

    • I’ve been putting off creating freebies, thinking that it would take too much time because I only thought of creating courses. But I think I can get a planner and a checklist prepared pretty quickly! Hopefully that will get my email list moving. Thanks!

      • Hey Kaitlyn! Thank you so much for your comment and for your sweet email, I’ve just sent you a reply! 🙂

        I would definitely recommend creating a few quick freebies, just to get going with everything. Then down the road you can look into creating something bigger, like an email course. Best of luck, and let me know if you need anything!

        x Krista

    • Kori Stover

      Thank you so much, what great information. I’m currently starting my own blog (and falling in love with the process.) You’re blog is a HUGE help.

      Keep it up!