If your main reason for starting your blog was to:
• Put yourself out there
• Share valuable information with others
• Reach out to people who need help and inspiration
NOTHING is worse than feeling like no one is reading your blog.
Ever felt that way before? I have. And yea, it sucks.
It’s especially painful when you’ve spent hours and hours brainstorming, researching, drafting, editing, taking photos, publishing, and promoting – and the response is still a round of crickets.
I spent years blogging to an audience of about 3 people (give or take a few), and you know what? I felt super crappy, plain and simple. Especially when I KNEW my content would be SO useful for so many people.
But no matter what I did to try and get myself out there, expand my reach, and make new connections, it just. wasn’t. working.
Does this sound familiar? If it does, first off, I’m sorry that you’re putting in all this time, energy, and effort and getting nothing back in return. It’s the worst!
And secondly – I have a solution for you…
The solution is something so simple, yet SO powerful when you go about it the right way. And the best part is that it’s completely free.
What is this magical solution, you ask?
Oh em gee, Pinterest can be an absolute GAME CHANGER for your blog and traffic. When I developed a solid Pinterest strategy for Blog Beautifully, my monthly pageviews quadrupled, my email list exploded, and I was able to make enough money that I could work full-time from home. And that was all within the first few months!
Now, I don’t want you to think it’s been a walk in the park. It hasn’t been! And I also don’t want you to think that all you need to do to is create a Pinterest account and start pinning a few times a week. It doesn’t quite work that way.
To put it in perspective: I’ve been pinning since back in my uni days (read: 4+ years ago — yes, I’m getting old), BUT I only started seeing real results when I implemented some serious Pinterest strategy about 9 months ago.
Before I got strategic about it, I was lucky if Pinterest brought in 100 pageviews a month. Once I started getting strategic about it, Pinterest started bringing more and more traffic to my site. Now I get thousands of pageviews from Pinterest every month!
You might be wondering: That’s great and all, but WHY Pinterest? There are so many strategies and techniques that promise to boost my traffic. What makes Pinterest so special?
The beauty of Pinterest is two-fold:
#1. It’s completely free to use (which I know we all appreciate!)
#2. It’s a platform based on sharing. This means that other pinners do the bulk of your promo work for you. Once you’ve set up a strong foundation for your account, a lot of your growth will happen on autopilot!
Oh, and did I mention that it’s also just super fun to use?! ‘Cuz there’s that too!
Plus, the possibilities with Pinterest are ENDLESS. When your pin goes viral, you’ll see hundreds, if not thousands of visitors clicking over to your blog within a few short days. That’s what happened to me and this one little pin:
So if Pinterest is the solution to all your traffic woes, the next logical question is: How should I be using Pinterest to promote my blog?
Well babe, I’ve got the answer for you. Or should I say, the answers, because there’s more than one strategy involved! There are six, in fact. Six steps I want you to take in order to make the most of Pinterest for your blog.
These six steps are the exact same steps I’ve used on my account, AND on my client accounts, all with amazing results. Ready to see what they are?
STEP 1. Pimp out your Pinterest profile
This first step is all about building the perfect profile that will attract the right kinds of people to your account. Because one of our main goals is to use Pinterest to build our tribe, right?
Start off by adding niche-relevant keywords into your name and bio on Pinterest, and then write a bio that speaks to your ideal audience members. Lastly, be sure to use a profile picture that shows off your pretty face! It’s much easier to make a connection with someone when you’re greeted by a warm smile rather than by a logo (even if the logo is super pretty!)
STEP 2. Build boards like a boss
When creating boards for your account, you always want to keep your ideal readers in mind. What are they interested in? What do they need help with? Build boards that will interest your readers, and that address their needs. And no, you do NOT only have to create boards on the topics you blog about. Feel free to expand your horizons!
You should also join some group boards in your niche and start pinning to them frequently. I have an entire series about group boards if you want to learn how to find and join them!
STEP 3. Design the perfect pins
The pins you create to promote your blog posts should always be long and vertical (because those stand out most in the feed), branded to match your website’s fonts and colors, and filled with bold, legible text that highlights what the blog post is about.
Be sure to write an intriguing, click-worthy description for every pin, to encourage people to actually click on the pin – not just re-pin it! Oh, and remember to use niche-relevant keywords here too. For more information on Pinterest keywords and SEO, check out this post.
STEP 4. Makeover your blog
Next, we’re going to tackle your website. We want to make it as Pinterest-friendly as possible, because this is one of the easiest ways to put your Pinterest growth on autopilot. If you can get a ton of your readers to share your content on their own Pinterest accounts, they’re basically doing all the work for you!
Start off by adding a Pinterest Share button to the images on your website, so your readers can start pinning your stuff like crazy. This Pin It plugin is my favorite. You also want to make sure you’re writing high-quality, shareable content – the kind that’s pin-worthy! Think numbered lists, tutorials, round-up posts, etc, as those tend to do well on Pinterest.
STEP 5. Pin, Schedule, & Pin Some More
For this step, BoardBooster is my go-to tool. In this post, I explain exactly how BoardBooster works and why I love it SO much.
Once you’ve signed up for a BoardBooster account (they have a free trial for your first 100 pins!), familiarize yourself with all of their tools – specifically, Looping and Campaigns. Also try to pin at least 40-50 times/day when you’re just starting out. It seems like a lot, but using BoardBooster will really help cut back on the time you need to spend on Pinterest.
STEP 6. Analyze, Tweak, & Grow
In this step, you’ll use Pinterest Analytics and BoardBooster Reports to see what’s working well on your account, and what isn’t working so well. Once a month, analyze your Pinterest stats and see what group boards are performing the best for you, and which ones you might want to leave. See what your optimal pinning time is. Then adjust your strategy as needed!
Pinterest is always changing and evolving, so you need to stay ahead of the game by checking in on your Analytics each month to see what needs tweaking. Don’t ever let your account ago stagnant by not updating your strategies as needed. If you do, you’ll find that growth might plateau (and no one wants that!)