How Pinterest Has Completely Changed My Blog, My Business, & My Life

 
If I ever came up to you and said, “Pinterest has literally changed my life!” you’d probably chalk it up as me being SUPER melodramatic, right?
 
Well, I’m here today to say that Pinterest has changed my life, and in more ways than one. (Promise you’ll at least hear me out before writing me off as an attention-seeking drama queen, okay?)
 
Phwewf, thanks. Now, let me backtrack a little bit…
 
I've fallen in love with a social media platform. Crazy right? But seriously, Pinterest changed my life (and it can change yours too!) Here's how...

*This post may contain affiliate links for products I love. This means I earn a commission if you make a purchase through one of these links. For my full disclaimer, click here.*

 
As much as I love Blog Beautifully, it is by no means my “first born” when it comes to blogs. I’ve had many, many blogs in the past (at least 4 or 5), all of which were – sad as it is to admit – huge, whoppin’, stinkin’, failures.
 
Yep, they were flops.
 
Then, in December 2015, I came up with the idea for Blog Beautifully, a passion project I could nurture and grow and hopefully turn into my full-time job one day. Because I needed to escape my 9-5 job. I HAD to.
 
But of course, leaving my regular job to blog full-time was a pretty big leap. It would take tons of planning, research, and strategy before I’d even be able to make a fair run at it. And even then, I might fail. But I had to try.
 
So I dove in headfirst. I holed myself up in my house for two months, designing my website, choosing my brand colors, and above all else – consuming. Anything blogging-related I could get my hands on, I read faster than you can say lickety-split.
 
I learned, I grew, and I planned. Sure, I had some knowledge from the blogs I’d run in the past, but there was SO MUCH MORE I had to learn. I soon realized there were two things my previous blogs had been missing that had seriously hindered my growth:
 
#1. An email list.
#2. Pinterest.
 
I knew that in order to be successful, I’d have to incorporate both of these things into my plan for Blog Beautifully. So I did. I researched long and hard, and when the time came, I launched my email list and my Pinterest account, hoping for the best.
 
And then, to my surprise, I watched them both grow and grow faster than I ever could have hoped for. I reached my first 1,000 email subscribers, hit 2,000 followers on Pinterest, and there was so sign of things slowing down.
 
Now, I’ve already chatted in-depth about email lists before (see this post on starting a free email list and this post on email list do’s and dont’s), and what I really want to talk to you about today is Pinterest.
 
Ahh, Pinterest. My favorite social media platform, my favorite way to drive traffic to my blog, and my favorite way to earn a living. But I’m getting ahead of myself again! And yes, I know I’ve been rambling, but I promise I’ll get to the “Pinterest changed my life” bit in just a minute. Pinky-swear.
 
But first, I want to tell you something MAJOR. If you forgo every other piece of advice I’ve ever given you EXCEPT THIS NEXT BIT, I’m totally okay with that.
 
Okay, here it is. You listening?
 
A powerful Pinterest strategy is the #1 thing your new blog needs in order to be successful.

 
Even if you don’t have a Style Guide for your blog. Even if you don’t have an email list. Even if you don’t use scheduling tools. Don’t get me wrong, those things are nice to have. BUT if your Pinterest game is lacking (or absent altogether), you and your blog are missing out BIIIIG TIME.
 
To explain, I’d like to quickly highlight three of the many ways Pinterest has changed my blog, my business, and my life (crazy as that sounds!)
 

3 Ways Pinterest Changed My Life Foreva

Reason #1. It allowed me to quit my day job to pursue doing what I love.

This is probably the most powerful reason of all. If it weren’t for Pinterest, I would not be sitting where I am today – which, in this exact moment, is at the desk in my home office, sipping coffee and scratching out this post at 1:16 pm on a Thursday afternoon.
 
My work-at-home, be-my-own-boss, full-time-blogger thing would not have been possible without Pinterest. Pinterest has become my bread-and-butter. It brings in the majority of my income AND my traffic each month. Speaking of…

Reason #2. It brings in 70% of my traffic month after month after month.

We’re talking thousands of pageviews here. And the best part is that because I’ve set up a strong foundation for my account, I can get away with spending only 30 minutes/week on Pinterest and still see my account and traffic grow.
 
I’m sure I don’t have to spell it out for you, but there are TONS of benefits to having more traffic:
 
• a bigger audience and community
• more bookings for your services
• more product sales and course sales
• email list growth
• more social media followers
• being able to charge more money for a sponsored post
 
Among others!
 
Securing consistent traffic with very minimal effort is one of the biggest perks of using Pinterest as a blogger. If you aren’t already using it, seriously, you need to start (like, today!)

Reason #3. Pinterest pays my bills.

Okay, Pinterest doesn’t literally send money into my bank account at the end of the month (although if you’re reading this, Pinterest peeps, feel free to!)
 
BUT my work as a freelance Pinterest Manager does pay the bills.
 
That’s right – on top of getting to blog every day, I also get to go on pinning sprees on other people’s behalf.
 
And I get paid to do it.
 
Talk about the coolest job EVER! I get to work with amazing, talented ladies to help them grow their traffic with Pinterest. I get to look at gorgeous images and read interesting articles all day long. And I can do it from absolutely anywhere in the world.
 
I mean, what’s not to love?!
 
So, still think I’m being dramatic when I say Pinterest changed my life? Let me quickly recap:
 
• It led me to my dream job (and P.S. also brings in new clients all the time!)
 
• It’s connected me with TONS of amazing bloggers who I wouldn’t have met otherwise.
 
• It’s exploded my blog traffic.
 
• It’s allowed me to pursue my dreams of blogging full-time, being my own boss, waking-up-whenever-the-heck-I-want-to, and working remotely.
 
Like, damn. Looking back on this list, it’s hard to believe I’ve been this crazy blessed. And it’s all thanks to good ol’ Pinterest. And you know what? It can totally do the same things for you!
 
Ready to start harnessing the power of Pinterest for your blog? I’ve compiled my best EVER Pinterest resources to help you start off on the right foot. Click any of the links below to check out that post:
 
40 Ways to Get More Pinterest Followers & Traffic Today
Why BoardBooster is the Best Pinterest Tool EVER
How to Find the Perfect Keywords for Pinterest
• How to Make Money with Pinterest Affiliate Links
• Explode Your Blog Traffic with the Power of Group Boards
 
 

I’ll love you forever if you share this post on Pinterest!I've fallen in love with a social media platform. Crazy right? But seriously, Pinterest changed my life (and it can change yours too!) Here's how...
 
* Photos from the Styled Stock Library.
 

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Posted by Krista in PINTEREST

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  • maria

    Hey, I find your articles really interested. I’m working as Pinterest Marketing Manager too. I can’t believe that this is actually my job and I get paid for it. I really enjoyed, I moved overseas and I can continue working with my clients. I was thinking that a cool article that I can’t find on the web is about “creating cool images”. I know the trend now is not having a big sentence on some random photos. I know it’s all about flat lays and beautiful fonts. (And to be honest, sometimes I don’t repin great material just because I don’t like the image that they’ve made). Maybe my suggestion helps you to write more about this and you can contact me if you need my opinion about images. Thanks for sharing your knowledge.