Are These 7 Pinterest Mistakes Hurting Your Business?

Ah, Pinterest. The love of my life. (And I’m only half-joking when I say that).
If you follow me on social media, I’m sure you’ve heard of my love of Pinterest a time or two before. I have an archive full of Pinterest-related blog posts, that’s how much I love it.
I’ve been lucky enough to work with dozens of different ladies on their Pinterest accounts since launching my Pinterest services, and spending so much time analyzing Pinterest has brought a few things to my attention:
1. When it comes to Pinterest, a lot of business-owners are making the same few mistakes that are slowing down their growth and success.
2. By fixing these mistakes, those business owners could be reaching hundreds of more people, making thousands of extra dollars each month, and getting their businesses “out there” that much faster.
If you’re a business owner who’s not sure how to use Pinterest to promote their business and products, these 7 tips are for you. By fixing the mistakes below, I guarantee you’ll be getting:
+ More followers and re-pins on your account
+ More traffic back to your blog or website
+ More sales, business, and revenue
Are any of these 7 Pinterest mistakes hurting your business? Read on to find out!
Are These 7 Pinterest Mistakes Hurting Your Business? pinterest tips | business tips | entrepreneurs

*This post may contain affiliate links for products I love. This means I earn a commission if you make a purchase through one of these links. For my full disclaimer, click here.*


Mistake #1. You have Irrelevant Boards on your account

Every board on your Pinterest account should be created with one goal in mind: attracting your ideal audience and consumers. Each board be one of the following three things:
1. Promoting your website, products, or services
2. Directly related to your niche and market
3. Something your ideal customer is interested in
For example, on my own account, 90% of the boards are dedicated to blogging, business, and social media tips. The other 10% aren’t directly related to my niche, but they’re topics I know my ideal audience is interested in: motivational quotes, home decor, and office inspiration.

The Quick Fix

Delete all boards that don’t fit into any of the three categories above. You can also opt to make them “Secret” and keep them for private pinning only.

Mistake #2: Not Having a Business account

The perks of a Pinterest for Business account are endless, and yet so few people seem to know about them or use them. A Business account is completely free, and it allows you to:
+ access Pinterest Analytics
+ set up Rich Pins
+ use a Business Name instead of your personal name (which is great for SEO!)

The Quick Fix

Transfer from a regular account to the Business version. You can do that here. Afterwards, be sure to verify your website so that you can utilize all three sections of the Pinterest Analytics dashboard.

Mistake #2. You aren’t Pinning Enough

To be successful on Pinterest, you have to be pinning A LOT. I recommend 50-100 pins a day, especially when you’re just starting out. Obviously, this is hard to do when you have a million other things on the go, which is where this quick fix comes in…

The Quick Fix

Sign up for Board Booster OR hire a Pinterest VA.
Board Booster is my favorite Pinterest tool because it has both a scheduling feature and a looping feature. Looping means that fresh pins are constantly being added to your boards (or rather, re-added), even when you’re not actively pinning.
If you want to take it a step further, Pinterest is the first business task I recommend outsourcing. A Pinterest VA will do wonders for your account, while allowing you to focus on the most crucial business tasks and those that require a personal touch.


Mistake #3. Your website isn’t Pinterest-friendly

Oh boy, this is a big one. To make sure your content gets shared, and to have any chance of going viral on Pinterest, you need to make it incredibly easy for people to share your stuff directly from your website onto Pinterest.
I see a lot of people struggling with this one, possibly because they think it’ll be hard to install a Pin It button on their website, or because they don’t know which plugin to use. If that’s you — I got you!

The Quick Fix

1. Install a Pin It Button for your images (I like this one)
2. Install a Pin It Button for your posts (try Jetpack’s)
3. Add Pinterest “Follow” icons in 2+ places on your site

Mistake #4. You don’t have a board for your own products & content

When you come across a new blogger or business on Pinterest, what’s the first thing you do to see if they’re legit? You check out their articles or blog posts category. But if that blogger or business doesn’t have a board for their own content, that makes it a lot more difficult for you, and might lead you to question their legitimacy.

The Quick Fix

Create one board where you pin only your own content, products, and services. Title it after the name of your blog or business, categorize it correctly, and make sure it’s positioned in the top row of your Pinterest profile (preferably in the #1 spot). To move a board, click on it and hold your mouse down, then drag it to where you’d like it to be.

Mistake #5. You aren’t Utilizing Group Boards

Group boards are the BOMB for generating traffic, followers, and re-pins, and for making connections with other people in your niche or market. Yet so few people know what they are, where to find them, or how to join.

The Quick Fix

Use to filter through popular group boards and find 4-5 to join. Visit the Board itself and read the description to see how to join. This usually involves following the board or creator, and leaving a message/sending an email asking for an invite.
Once you’ve been added to a few group boards, pin to them frequently (especially your own content), and pin from them frequently. Share the love so others will share it back with you!

Mistake #6. You don’t have Consistent Branded Images

Pinterest is a visual-based search engine. It’s all about those images! You want to make it easy for people who come across your original pin images to recognize them as being yours. You also want to have images that are worth re-pinning. How do you achieve that?

The Quick Fix

Create 2-3 graphic templates that you use for all of your Pinterest and blog/website images. Be sure to use your brand’s colors and fonts to maintain a cohesive and consistent look across all of your content and imagery.

Mistake #7. You’re neglecting Pinterest SEO

Pinterest is a search engine, and the quickest way to get your pins found and clicked on is by optimizing your Pinterest SEO. This means including niche-relevant keywords in specific places on your account.

The Quick Fix

Check out this blog post for the full scoop on Pinterest SEO. Then, incorporate popular Pinterest keywords into the 6 main places listed in that post.
What do you think, biz owner: Have these Pinterest mistakes been hurting your business? What steps can you take to improve your account this week?

Posted by Krista in PINTEREST TIPS

Tags: , ,