Quarter 1 in Review: How I Made $15,000 From My Blog, New Discoveries, & More

 
I love reading other bloggers’ income reports, although I’ve never shared one of my own before. So I thought, “Why not kick things up a notch?” In this post, not only will I share how much money I made from my blog in Quarter 1, but I’ll also share…
 
• Highlights and “wins” from the past 3 months
• Lowlights and lessons learned
• My favorite tools and discoveries so far this year
• The blog posts I shared on Blog Beautifully in Quarter 1
• What’s ahead for Quarter 2
 
Needless to say, this post is going to be massive – so grab yourself a fresh bevvy (spiced rum and coke for me, please) and let’s get to it.
 
So you want to achieve financial freedom through your blog? You totally can! Click through to see my Quarter 1 in review, and see how I earned $15,000 from my blog...

*This post may contain affiliate links for products I love. If you make a purchase through one of these links, I will earn a commission at no extra cost to you. For my full disclaimer, please click here.*

 

My Blogging Income For Quarter 1: $15,000

I had a fabulous quarter in terms of income, earning around $15,000 from my blog. Keep in mind this is before paying taxes, which I’ll do next spring. I also incurred a few thousand dollars of business-related expenses in Quarter 1.

Where did the money come from?

If you’ve read my ebook, you know that I encourage you to have your hand dipped into several different money “pots” (so to speak) if you’re serious about making an income online. And that’s exactly how I run my business.
 
The $15,000 I earned in Quarter 1 came from a few main sources:
 
• Selling online courses
• Selling ebooks
• Offering services
• Affiliate marketing
 
Over 50% came from online course sales, which is one of my favorite methods of monetization. I launched my signature program, Profit From Your Passion, for the first time in January. I’ll talk later in this post about how the launch went!

Where did the money go?

I’m a big believer that in order to generate more profits for your business, you have to be willing to spend some money too.
 
Woo-Woo: Money is a form of energy, and when you spend money on your life’s work, you kickstart the flow of money into your own life.
 
My business expenses fall into two main categories:
 
1. Tools and software – this includes things like:
 
Teachable for hosting my online courses
ConvertKit for managing my email list
 
>> Related: ConvertKit 101: The Ultimate Beginner’s Guide
 
• Adobe Illustrator for graphic design
• BoardBooster for growing my Pinterest account
 
>> Related: Why BoardBooster is the Best Pinterest Tool Ever
 
2. Learning – this includes courses I take and books I read to expand my knowledge and improve my blog and business. I’ll talk about some of these a little later in the post!
 
Needless to say, I’m over-the-moon with my Quarter 1 income. It’s double what I used to make at my old day job, but now I get to do something that I love every day, and – bonus – only work 25 or 30 hours a week.
 

Quarter 1 Lowlights & Lessons Learned

I should probably start with the highlights first, but since there was only one “lowlight” (as I’ve decided to title this section) I thought I’d just get it out of the way first.
 
In March, my Facebook group of nearly 9,000 members was shut down by Facebook. It was upsetting, but the situation isn’t really worth rehashing. It was essentially due to the fact that I used a word in the group’s name that had been trademarked by someone else.
 
>> If you want to read the whole story of what happened, you’ll find it here.
 
As sad as it was to lose my group, it was also a blessing in disguise. It gave me some much-needed down time while I worked to create the new group, and allowed me to slightly shift the focus of the new group to better align with my new direction. More on that in a bit!

Lesson Learned

Always check trademarks before choosing a name for anything – even your free stuff like Facebook groups, Pinterest group boards, etc. To see if a word or phrase has been trademarked in your country, search the following phrase on Google and you should find what you need:

“Trademark database + (name of country)”

Highlights from Quarter 1

There were so many amazing and exciting things that happened in Quarter 1 that it was hard to narrow it down for this list! I was originally going to share 10 highlights with you, but I’ve reigned it in to just 6.

#1. I opened my new Facebook group.

The new group is called Blog-Woo Babes, and I’m loving the energy so far. If you’re looking for a place to connect with like-minded bloggers as you grow your blog, you’ll love this group.
 
>> You can join the group right here!
 
** Be sure to read the group’s description first, as there’s a quick form you need to fill out before requesting to join.

#2. I added a new focus and category to Blog Beautifully.

Have you seen the new Blog-Woo category? I’m so excited about it! I talked in this post about why I wanted to add in this new focus, and how it’s something I’ve been thinking about for a while. And the timing finally felt right!
 
>> Related: What the Heck is Woo-Woo and How Does it Affect My Blog?

#3. I launched Profit From Your Passion for the first time.

January was a crazy, busy, amazing month. I launched my signature program, Profit From Your Passion, for the first time, and had a very successful launch by all standards.
 
I didn’t have a very detailed plan for the launch, and I hadn’t even created the course material yet, but 27 beautiful ladies joined me in Profit From Your Passion. And as I’m writing this, they’re about to graduate from the program (and I couldn’t be more proud!)
 
>> Would you like to take part in the next class of Profit From Your Passion? If so, click here to see when it’s running and to join the VIP list!

#4. I wrote and released my first ebook.

This was a huge accomplishment for me. I love writing, so it’s kind of surprising that I hadn’t written a book until now.
 
For my first ebook, I wanted to create something beginner-friendly that would help bloggers grow their online communities and start making money online. The book has just recently been revamped, and is now called The Blogging Babes Handbook.
 
In The Blogging Babes Handbook, I share 10 big tips or my “10 commandments” for bloggers who want to recreate my success. If you’d like to pick up a copy, just click here!

#5. I resigned from all of my client work.

For the past nine months I was a Pinterest Manager, managing and making over Pinterest accounts for other bloggers. I loved doing that, but I reached a point where I wanted to focus solely on “passive” streams of income – namely, online courses, ebooks, and affiliate marketing.
 
I knew that stepping away from my client work would free up more time to focus on passive sources of income. Although it will mean a dip in my income to begin with, it will hopefully lead to more profits – and more freedom – in the future.

#6. I was asked to speak at two online summits.

Exciting, right!? Within one week, I had two awesome ladies reach out to me about being part of their summits (I guess it’s true what they say: when it rains, it pours!)
 
>> Check out the Awaken the Healer Within Summit here
>> Check out the Infopreneur Summit here (note: this summit has now ended).
 

Favorite Tools & Discoveries in Quarter 1

I’ve found some really awesome stuff over the past few months that I can’t wait to share with you! Here are my 4 favorite courses, tools, blog posts and more…

#1. Teachable

This one’s an oldie but a goodie. While I didn’t fall in love with Teachable at first sight, it’s definitely grown on me.
 
Teachable is the platform I use to host my online courses, like Profit From Your Passion, and I love that it gives me everything I need in one place:
 
• A place to host and sell my courses
• Sales pages
• Drip content
• Coupon codes
• An affiliate program
 
If you want to sell online courses, I highly recommend Teachable. I know it’s kind of overhyped, but it really is great. They even offer a free plan, which you can stay on indefinitely if you like!

#2. Written Gold course by Halley Gray

I’ve never considered myself an amazing “saleswoman” (if I had to sell cars for a living, I’d probably be flat broke) but Halley’s course really makes sales pages a breeze. Plus, she’s downright hilarious. Warning: if you’re not a fan of colorful language, this probably isn’t the right course for you.
 
>> Check out Written Gold here.

#3. Cerries Mooney’s Archetype Quiz

This is one of my favorite resources ever for discovering your true inner self, and for creating a personal brand that looks and feels like you. Cerries herself is also a total pleasure, and I know you’re going to love her.
 
>> Take the free quiz and discovered your archetype here. Let me know what yours is in a comment below!

#4. Why You’re Not Making Money From Your Blog & How to Start

Have you ever read a blog post and been like, “Yes! Yes! This is exactly what I’ve been trying/wanting to say.” That’s exactly how I felt when reading this post from Think Creative Collective.
 
Because the truth is, you CAN make money as a blogger, but a lot of people are approaching it the wrong way or with the wrong mindset.
 
>> See where you’re going wrong, and how to fix it, here.
 

Blog Posts Uploaded in Quarter 1

I’m proud to say that I shared 10 blog posts on Blog Beautifully in the first 3 months of 2017. I’d like to step this up even more for Quarter 2, potentially even uploading twice each week (wish me luck!)
 
Click on any of the links below to check out each post:
 
11 Reasons Bloggers Need an Email List From Day One
The Foolproof Guide to Choosing the Perfect Email List Platform
ConvertKit 101: An Ultimate Beginner’s Guide
5 Steps to Create an Opt-in Freebie Your Audience Loves
3 Things Your Welcome Email Must Do (And Probably Doesn’t)
The 4 Best Tools to Grow & Automate Your Twitter Account
3 Game-Changing Activities Your Business Needs
3 Easy Steps to Start a WordPress Website with Siteground
A Pro’s Tips for Choosing a WordPress Theme That Fits You Like a Glove
Pinterest for Beginners: 12 Action Items to Start With a Bang

 

My Goals & Plans for Quarter 2

I have a million plans for the next few months, and so many exciting things I want to do/create/share with you. Here are a few things I’m looking forward to in Quarter 2:

#1. Growing my email list with a new Blog-Woo freebie.

It’s been a hot minute since I created a new opt-in freebie for my email list, so I’d love to make one that falls into my new Blog-Woo category. I’m thinking about making something to do with money-manifesting, but we’ll see!

#2. Revamping my older blog posts.

This has been on my to-do list since Quarter 4 of last year, so I’m really looking forward to finally ticking it off. I’d like to update my older posts with new info, add in more internal links (great for pageviews and bounce rate) and add in some affiliate links.
 
I’ve been focusing a lot more on affiliate marketing this year and it’s really starting to pay off, so I’m excited to see how my income grows as I add affiliate links into my older blog posts. There are about 30 posts that need to be optimized for affiliate marketing, so wish me luck!

#3. Launching Profit From Your Passion for the second time.

The first Profit From Your Passion class was absolutely amazing, and I’m so excited to offer this course again in June!
 
If you haven’t heard me talk about PFYP before, it’s a 12-module online course combined with mentoring calls and a mastermind group. The goal is to take you from a brand-new blogger to a profitable, successful blogger with a thriving online community and a pocket full of cash (woop woo!)
 
>> Join the VIP List for Profit From Your Passion here! VIPs will receive $100 off the course price when it launches in June, plus have the first shot at snagging the limited-bonuses.
 

So there you have it! My Quarter 1 in review. How was your Quarter 1? What do you have planned and what are you most looking forward to in Quarter 2?

 
 
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  • Krista, as always, so inspiring!! I’ve got a feeling I’ll be writing my own $15k in Q2 post in the fall 💞 Manifesting all the good things! 🙌🏼🙌🏼 xx Tiffani

    • Oh! I do have a serious question for you, though: Do you think Teachable is sustainable in the long term, or do you think using a service like MemberPress to lock & drip content to subscribers/students and hosting the course content yourself would be more fiscally conservative? The $99/mo Teachable fee is hefty when I can pay $119/year with MemberPress – yes, I have to build my sales and course pages, but I’ve got a very smart Content Builder for my WP pages so this isn’t a huge pain.

      Thoughts?? I haven’t launched my course yet (May 22!), and I’m still on the fence but time is obviously running out!

      • Hey girl! Thanks so much, and I can’t wait to read your $15K post in the fall (you’ve got this!)

        I don’t personally have experience with MemberPress, but I will say that I’m very happy with Teachable. My favorite part is that they really do have everything in one place. I was originally planning to use a paid plugin to host the courses on my own website, but then when I started looking into additional expenses for things I would need – e.g., private video hosting (a few hundred dollars/year), a paid plugin or website to create an affiliate program, etc. – it made more sense financially (and for my sanity) to stick with Teachable.

        I’m usually only on Teachable’s $99/month plan when I’m launching a course, but the remainder of the time I’m on the $39/month plan so it’s not too bad. I believe they also are having their yearly summit soon, where they’ll offer 2 months free if you purchase a year up-front, so that’s another option 🙂

        Best of luck with your course! <3

  • I love reading your posts and getting your emails in my inbox! Your post has inspired me to keep on going. 🙂 x

    • Awe, thank you Tegan! That’s so nice to hear 🙂 Definitely keep going, because if I can do it, so can you!! xx

  • Ashlee Cain Gibby

    So…I have been severly behind on my email and spent the entire day catcing up! I am SO glad I took the time to do so. You always have such awesome information!!! I always take notes…start things and litterally use your post to create my to do list!!
    Also, I took the quiz up there and I am a Nurturer, which didn’t suprise me at all! haha What did you get?

    • Thanks Ashlee, you’re the best! <3

      When I took the quiz, I was a "Sage", which totally connected with me. I feel like the archetype quiz highlights things you already know about yourself, deep down, but maybe have never been able to name. Everyone I know who's taken it said their results rang true with them 🙂

      xx