So you think email lists are these big, scary things that are best left for the “pros” to use?
Every blogger can, and should, have an email list. Whether they’ve been blogging for months, years, or only days!
Even if I don’t have any products to sell?
Even if no one is reading my blog yet?
I often refer to email lists as a blogger’s “secret weapon” for monetization. But beyond that, there are SO many reasons it’s worth your while to have an email list from day one…
Today I’m sharing 11 reasons every blogger needs an email list, even if they’re brand new. If you’ve been putting off starting your email list, I know you’ll be scrambling over to MailChimp or ConvertKit by the end of this post! Let’s dive in…
11 Reasons Bloggers Need an Email List – Even if They’re Brand New
1. An email list will grow your traffic.
A common misconception bloggers have is that they need to secure traffic FIRST, and then they can start an email list. In fact, it’s the other way around!
By collecting email addresses from day one, you can send your subscribers a juicy sneak peek every time you upload a new blog post. As long as you give them a reason to click over and read it, they will!
2. An email list will grow your social media following.
All you have to do is add a “Call-to-Action” to your welcome email, asking new subscribers to follow you on X and Y social media platforms. Even just including links to your accounts in the footer of your emails is a great way to grow your social media following on autopilot.
3. An email list builds trust and connection with your audience.
When you receive an email from your favorite blogger ever, it feels kinda special, right? Like you’re a VIP in their super cool fan club.
That’s how your subscribers feel about YOU and your emails. They like you and trust you enough to allow you into their inbox on a regular basis. And when you do things like address them by their first name, ask them direct questions, and share tidbits from your own life, the whole thing feels a lot more personal than if they were just reading one of your blog posts.
I firmly believe that trust is a huge factor involved in making sales and running a successful online business. And your email list is an amazing way to build up that trust and personal connection!
4. An email list allows you to learn more about your audience.
Your email list is your golden ticket to learning valuable info about your readers; it’s as simple as creating a survey with Typeform and sending the link to your subscribers.
Here are some things you might want to ask in your survey:
• Demographics, such as gender, age, and occupation
• What are your biggest struggles with (your niche) ?
• What solutions have you tried in the past? Did they work?
This is a great way to tell if A) you’re reaching the people you set out to reach – your “ideal reader” avatar – and B) what types of content, products, and services will benefit your audience most. You don’t have to be a mind reader. You can just ask!
5. An email list is a great way to get feedback on your work.
In a similar vein, you can survey your email list to learn things like:
• What your readers enjoy most about your site
• What they’d like to see more of from you
• What could be improved – in your design, content, products, etc.
I always say: When in doubt, go straight to the source!
6. An email list helps you achieve expert status.
Carefully crafted welcome emails and newsletters will skyrocket your authority in your subscribers’ minds. When used correctly, your email list can help you become THE go-to expert in your niche. And who doesn’t want that?!
7. An email list provides extra value for your readers.
People love free stuff. And you know what else they love? People who give them free stuff.
SO BE THAT PERSON.
Share uber-valuable content on your blog, then share even more valuable content with your email list. No price tag attached. When it comes to monetization, my motto is Give, Give, Give, then Take. In other words, before you utilize your email list for items 8 through 11 on this list, make sure you’re giving your subscribers tons of epic stuff FOR FREE.
8. An email list is amazing for affiliate marketing.
Once you’ve used your email list to make personal connections, build trust, and establish your authority, it’s time to introduce affiliate marketing.
Your subscribers are 10x more likely to trust your product recommendations and take you up on them than a random person who stumbles across one of your blog posts is. Just be sure to only recommend products you truly love, don’t overdo it, and always include a disclaimer as per FTC rules.
Ready to get started with affiliate marketing? Here’s my epic post all about it!
9. An email list will book out your services.
Your subscribers like you, trust you, and view you as an expert in your niche – what more could you ask for in terms of potential clients?!
If you offer services through your blog, don’t neglect your email list as a source of bookings. Keep your subscribers informed of the services you offer, and every month or two send a reminder that you have a few spots available for X services on Y dates.
10. An email list will sell your products.
Whether you sell physical or digital products, an email list is your biggest asset for making sales. Again, it comes down to the like and trust factor; your email subscribers have a lot more faith in you and your offerings than someone who randomly lands on your website, meaning they’re way more likely to make a purchase.
11. An email list will fill up your courses.
I know not everyone is at the stage where they’re offering courses, but I had to include this in the list because I’ve had so much success filling up my e-course rosters with my email list. At least 50% of my students come directly from my email list, and again, they choose to enroll in my courses because of the free value I’ve provided them with, and the trust they have in me.
So whatdya think babe? Ready to start your email list and hit the ground running? I hope so!