On top of that, I grew my mailing list from 0 to 1.3K subscribers, and my traffic increased from 2,000 views/month to over 13,000. Say what!
What is this sorcery, you ask?!
That, my friends, is the power of WordPress.
I want to preface this by saying: This is just my opinion. There are other blogging platforms out there, and different platforms will be the “best fit” for different bloggers. With that being said, I’ve fallen deeply and wholly in love with WordPress, and once you’ve read this post, I think you will too!
Side Note: If your blog is on a different platform (Blogger, Squarespace, Wix) and you want to move over to WordPress, stick around! I’ve included info at the end of this post to help you make the switch.
Side Note #2: When I say “WordPress” in this post, I’m referring to self-hosted WordPress, also known as ‘WordPress.org’. The free version of WordPress comes with the same limitations as platforms like Blogger and Wix. Self-hosted is the way to go!
7 REASONS EVERY BLOGGER SHOULD BE ON WORPDRESS
If you’re ready to get serious about blogging and start making a profit, here are 7 reasons you should jump aboard the WordPress train…
1. YOU HAVE FULL CONTROL OF YOUR WEBSITE
With self-hosted WordPress, the only person in charge of your website is YOU.
With Blogger and Wix, your website is technically owned by an outside company (Google, Wix), and they can shut you down at any point. On WordPress, you’re the sole owner and operator of your website, and you get to call the shots. You have the freedom to do anything and everything you want with your blog.
2. IT’S EASIER TO MONETIZE
Before I moved to WordPress, I wasn’t earning a single cent from my blog. Now, I earn a comfy monthly income and I get to do what I love every single day. Working from home really is all it’s cracked up to be!
WordPress websites are 10x easier to monetize than platforms like Blogger and Wix. Whether you want to monetize your blog with ads, affiliate links, or by selling products, services, or courses from your website, WordPress has your back. With plugins and custom HTML, you can monetize your site in no time.
3. IT’S EASIER TO GROW YOUR EMAIL LIST
If you know me, you know that list-building is my “secret sauce” for earning money online. Your email list is a simple, targeted way to share your offerings with your ideal audience, and to consistently make sales.
One of my favorite things about WordPress is how easy it is to grow my email list. Adding opt-in forms is simple with either a Text/HTML widget or a mailing list plugin. You can easily create pop-up boxes, scroll-up boxes, smart bars along the top of your website, and more.
WordPress = email list growth on autopilot!
4. THERE ARE ENDLESS CUSTOMIZATION + DESIGN OPTIONS
When designing your WordPress website, there are literally thousands of themes to choose from. And if there isn’t a theme that meets all of your needs, you can modify your design with HTML and CSS code (or have a developer do that for you!)
Basically, anything you want to make happen on your website, YOU CAN.
Wondering what theme I use for Blog Beautifully? It’s absolutely amazing and perfect for pros and beginners alike! You can check it out here.
5. LIMITLESS FLEXIBILITY + FUNCTIONALITY WITH PLUGINS
Plugins are where a lot of the WordPress magic happens. You know that saying, “There’s an app for that” ? When it comes to WordPress, “There’s a plugin for that!”
Seriously. Anything you want your website to do, you can find a plugin for it. I use plugins on my website for everything from social media sharing, email list building, automatically backing up my website, speeding up my site load time, and more.
6. IT’S SUPER PROFESSIONAL
Everything about WordPress websites looks and feels professional. My current site looks 10x more professional than my old blog on Blogger, which means my readers and potential customers take me more seriously and are more willing to hire me.
An attractive and functional website immediately builds trust with your audience.
Another perk of self-hosted WordPress is that you can create a custom email address that’s attached to your domain name. For example, my email is email@example.com. How much more professional does that look than firstname.lastname@example.org?
Speaking of domain names, have you ever seen a website that had “.blogpost” or “.wix” in the name? That’s another downfall of free platforms. It doesn’t look nearly as professional as a custom domain name, right? And with self-hosted WordPress, it’s custom domain names all the way!
7. IT’S FUN
Lastly, and most cornily, WordPress is just dang fun to use. Once I’d gotten the hang of it, I absolutely LOVED it. And I still do! It can be challenging at times, but the end results are always completely worth it.
HOW MUCH DOES SELF-HOSTED WORDPRESS COST?
When you go self-hosted, you’ll need to purchase a custom domain name and web hosting, with prices starting around $7/month. For web hosting, I love InMotion (they have amazing customer service and great packages).
Sitground is also a really great option, and I have an entire blog post that will walk you through setting up your self-hosted website with Siteground!
When it comes to your theme, there are tons of free and premium options to choose from. If you’re on a budget, start off with a free theme and upgrade to a premium one once you’ve started making money from your blog.
CAN I TRANSFER FROM A DIFFERENT PLATFORM TO WORDPRESS?
Absolutely, and it’s a lot simpler than most people think. Here are some tutorials that will walk you through the process step-by-step. Click on the link below that best applies to you: