Why “Beauty” is a Bad Niche + How to Choose a Better One

Hey babes! Today I want to talk to you about finding the perfect niche for your blog, and how to switch up your niche if your current one isn’t working for you. This post is for all you ladies out there who classify yourself as “beauty bloggers”.
I want SO much more for you than that!
Zeroing in on the perfect niche for you and your audience will take some work, but once you nail it, your blog and business will grow like crazy! Although there’s no clear-cut “perfect niche” for everyone, that doesn’t mean some niches aren’t better than others….
Do you know what makes a good niche? Click through to learn the top 4 criteria and to see how your niche stacks up! blogbeautifully.com

*This post may contain affiliate links for products I love. This means I earn a commission if you make a purchase through one of these links. For my full disclaimer, click here.*

The perfect niche is:
a) Super specific
b) Something you have experience with or expertise in
c) Something you’re super passionate about
d) Something that solves a problem for your readers
Let’s dive into each of these four points a bit more. As we go through each section, reflect on your current niche to see if it meets these criteria — and if it doesn’t, think of what changes you can make to improve your niche and thus, your blog!

Four Traits That Make For the Perfect Niche

1. The perfect niche is specific

As a beauty blogger, you might feel like it’s in your best interest to blog about anything and everything beauty-related. Makeup, skin care, nails, the works. Because the more different things you blog about, the more different people will find and like your posts, right?
Let me explain.
Say Sally comes across your blog after searching for “best skin care products for dry skin” on Google. Your post shows up near the top of her search results (yay!), so she clicks over and has a read. She finds your “Top 10 Products for Dry Skin” post super helpful and she really likes your writing style, so naturally she wants to read more.
But when Sally looks around on your site for other skin care posts, all she finds are posts about makeup, hair and what you did this weekend. Oops. And guess what? Sally doesn’t like makeup or hair. She just likes skin care. And she also doesn’t really care what you got up to on the weekend (sorry).
So, is Sally gonna stick around?
Sad, I know, but true. Sally’s looking for skin care advice, and you only offer a teeensy weensy bit of that on your blog. She’s better off finding a blog that’s completely devoted to tips and products for dry skin, because that’s what she’s struggling with and wants to learn more about.
The moral of the story is that having a well-defined niche makes your blog way more appealing to potential readers. You want Sally to come across your blog and think, “Wow, affordable skin care for dry skin, this is exactly what I’ve been looking for!”
You’re 100x more likely to gain new followers if you make people feel like you’re writing specifically for THEM.
Having a niche that’s way too broad was one of the biggest blogging mistakes I made when I was starting out. I thought I would attract more readers by talking about tons of different things, but really it was just confusing people and turning them away.
Don’t make my mistake, babes! The perfect niche is narrow and specific, so if yours is too broad, try focusing in on the one topic you’re most passionate and knowledgeable about. In today’s oversaturated blog market, “beauty” is way too broad to stand out.
Pro Tip: try narrowing down your niche TWICE before settling. For example, the first time, you’d narrow it down from “beauty” to “skin care”. Then, you’d focus on who your ideal audience is, and narrow it down a second time from “skin care” to “skin care for teenagers” or “skin care for mature ladies”. Et voila! Your perfect niche.

How to Switch from General to Niche Blogging

Now comes the tricky part. What do you do if you’ve been writing a blog for a while now, but it lacks a specific focus? How can you make the transition to a more, well-defined narrow niche?
With that kind of change, you’re going to lose some followers — That’s to be expected, so don’t let it throw you off.
Why? Because some of your readers are only interested in one or two of the topics you blog about. So when you cut those out, there’s not much reason for them to stick around, right? It just makes sense.
But don’t worry: there is good news. Really good news, actually. Because those readers who do stick around? They’ll be the most loyal, devoted followers imaginable.
They’re the people who will read every single one of your posts, sign up for your mailing list, follow you on social media, and buy all of your products and services without thinking twice. They know that your blog has everything they’re looking for, so they’re in it for the long haul.
So go ahead and make the transition to a more narrow niche. Write a blog post letting people know why you’re changing your niche, and mention it on social media and to your email list too. Be bold about it – you really have nothing to be afraid of!

2. The perfect niche matches your expertise

Nobody wants to take advice from someone who’s never been in their shoes. Readers want to know you’ve been through what they’re going through, or at the very least that you’ve helped lots of people get through the same thing.
Which is why your niche should be something you have lots of experience with, or training in. If you’re a hair stylist, don’t blog about cooking (unless you happen to be a personal chef too). Stick to what you know!
This doesn’t mean you have to be a hair stylist or an aesthetician to blog about beauty. Experience is just as important as education. If you’ve been taking care of your acne-prone skin for years, or you’ve successfully turned your damaged hair back into silky soft tresses, you’re totally qualified to share advice with other people who are struggling with those things.

3. The perfect niche sparks your passion

Here’s a quick rule of thumb. Your niche should be:
a) Something you love talking about, and
b) Something you can talk about for days without running out of things to say.
You might love hair, makeup, skin care, and nails (I do!) but chances are, one of those things strikes a deeper chord with you. For me, it’s skin care. For you, it might be makeup, and for someone else, it’s hair.
Whatever the case may be, your niche needs to be something you’re super passionate about. Don’t blog about something just because it’s “cool” or on trend at the moment. Stick to talking about things you know and love.
And don’t worry that not enough people will be interested in what you have to say. There are literally hundreds of millions of people online every single day. Do you really think there isn’t a single soul out there who’s just like you? Someone who shares the same interests and wants to hear what you have to say? Trust me, there are plenty. You just need to go out and find them!

4. The perfect niche solves problems

People come to your blog because they want something from you, and 9 times out of 10, it’s because they think you can solve a problem they have. Whether it’s acne, dry skin, damaged hair, brittle nails, whatever — readers are looking for information that will better their beauty routines and/or their lives in one way or another.
Which is exactly why those blogs that are strictly “personal” or “lifestyle” don’t usually get too far off the ground. Unless you live a luxurious, exciting, glamorous life, I’m probably not going to be super interested in reading about what you got up to this weekend. Sorry, but it’s true.
So, if “lifestyle” is out, what kind of niche is right for you? Start by asking yourself…

  • What do my readers struggle with?
  • How can I help my readers overcome those struggles?
    And if you’re really not sure, ask!
    Connect with people on social media. Make use of Twitter chats or Facebook groups and see what your audience needs help with. Chances are, they’ll be more than willing to share their struggles with you, especially once you tell them that your goal is to create content that will help them!

    What do you think? Does your niche meet these 4 criteria? And if not, how can you transition to a better, more focused niche?
    Liked this post? Share it on Pinterest!Do you know the 4 criteria that make for the perfect niche? Click through to see how your niche stacks up! BlogBeautifully.com
    * Photos from the Styled Stock Library.


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    Posted by Krista in BLOG BETTER

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    • This post is full of great info. I never thought about how important having a niche is. I love blogging about a little bit of everything, but I suppose that’s not going to work! Thanks for this. Off to rethink my future posts!

      • Hey Emily! If you really enjoy blogging about different topics, you can still have a specific “niche,” if you find a way to tie those things together. For example, do all of your topics + posts appeal to a particular audience or age group? If you can find a common thread, and market your blog that way, you’ll be golden!

        x Krista

        • I do feel like most of my content is geared towards passionate, mindful millennials who are newer to life after college. That makes me feel better about having a broad niche!

          • Exactly, that’s perfect! If you have some sort of tagline to go along with that niche, try adding it to your homepage or sidebar, so people know they’re in the right place 🙂

    • Anoushka

      This is such a great post, with so many blogs available covering every topic possible I definitely agree that having a niche is really important!

      Anoushka Probyn – A London Fashion Blog

      • Thanks Anoushka, that’s exactly it! The more defined you are, the more you end up standing out.

        I love your blog by the way, the layout and design is gorgeous!

        x Krista

    • Yes, good advice. The riches are in the niches. My main blog fits this criteria, but I think I may need to niche down on my 2nd one.

      • Ha I love that saying, Debbie! “The riches are in the niches”. Mind if I borrow it? 😛

        You rock, and best of luck with your niching down!

        xo Krista