The Top 10 Habits of Super Successful Bloggers
Ever wondered how those super successful bloggers you follow on Instagram got so big in the first place? You know, the ones who get hundreds of thousands of pageviews per month and make tens of thousands of dollars in “passive income”?
You might be wondering what their secret sauce is, what they're doing that’s so different from what you’ve been doing, and what you need to do in order to achieve the same level of success with your own blog.
Here’s the truth: Those bloggers really aren't all that different from you. For real! They started out the same way that you did, with an idea and a passion for something that they wanted to share with others, and probably with the same resources you had when you started your blog.
Here's where the secret sauce comes in: What sets the truly successful bloggers apart from the pack is the way that they work. You heard me! Successful bloggers have a set of carefully crafted habits that maximize their productivity, keep them mega organized, and help them churn out content and products that their audience goes crazy for.
Here's another secret: You can do this too!
To help you out, today I've compiled a list of the top 10 habits of successful bloggers. These are all things you can start doing too (like, today!) to get big results in your own business. Ready to get to work?
1. They know the value of Pinterest.
Pinterest is literally a godsend for us bloggers. Even if you don't have a lot of Pinterest followers yet, you can still send massive traffic to your blog by pinning the right way.
A few tips to make the most of Pinterest:
Include at least one pinnable image in every blog post
Add a Pin-It button to your blog
Pin everything: Your blog posts, services, freebies + products
Use a tool like Tailwind (*affiliate link) to loop + schedule pins
2. They feature multiple products in their posts.
Picture this: I'm scrolling through my Bloglovin' feed and I see that you've just uploaded a new post called, "My Thoughts on the Too Faced ‘Born This Way’ Foundation". I've never heard of the foundation before and I'm not really in the market for a new foundation. So I continue scrolling.
I'm scrolling through my Bloglovin' feed and you just uploaded a new post titled, "The 10 Best, Holy Grail Foundations of All-Time". Whoa. Now you've got my attentio. Aand you can bet I'm clicking over to see which foundations made your list.
Unless someone is specifically searching for a review of that one foundation you wrote about in Post A, the chances of them clicking over and reading your post are slim. But by including multiple products in version B, you make your post 10x more intriguing and click-worthy.
People are looking to get the most value for their time, which is why they'd rather read 10 mini-reviews in a single blog post rather than a long, epic review of one product. Successful bloggers know that the best way to attract an audience is to give people as much value as possible in each and every post!
3. They do tasks in bulk.
I used to look at super successful bloggers and wonder how they did it all. How on earth did they manage to keep on top of all their work, while still interacting on social media, creating new products, hosting webinars, and so on and so on?
After some digging, I found out that most of the big bloggers actually have virtual assistants to help them out. Lucky ducks! But while hiring a virtual assistant isn't feasible for everyone, there's another technique those bloggers use that you can take advantage of….
What is batching? It's basically a fancy way of saying "doing things in bulk."
Say it normally takes you 3 hours to write a blog post, edit it, create a graphic, and schedule social media promotions. Rather than doing all those things back to back, you would instead devote one large chunk of time to each type of task, but do more of that task.
For example, you'd spend a few hours writing drafts for multiple blog posts, then spend another large chunk of time taking and editing photos for multiple posts. With the batching method, you're not jumping around from task to task, making your brain work overtime as it tries to switch gears all the time. We work more quickly and efficiently if we’re able to focus on one type of task for hours on end without distractions.
4. They check in with their email list regularly.
Your email list is your ticket to the big leagues! It’s the best way to share, promote, and sell your products, courses, and services. If you want to make any sort of serious money with your blog, building your email list is a vital first step.
If you haven't started your list yet, check out MailChimp -- It's easy to use and completely free for up to 2,000 subscribers. I personally use ConvertKit (*affiliate link) for my email list and love it.
Once you have your list in place, be sure to send newsletters to your subscribers regularly (approximately once a week).
Related Read: How to Send Emails Your Subscribers Love to Receive
5. They frequently share other people's work & content.
Can you imagine how boring it would be if people ONLY shared their own content? Totes boring! Sharing other people's content on social media and within your own blog posts is a great way to enhance your content while also shouting out other amazing ladies and building community. Another benefit is that it usually gets you in that blogger's good books so they're more likely to share your stuff in the future.
6. They interact + build a sense of community.
Successful bloggers are always focused on building a sense of community, both on their blogs and beyond. This is one of the biggest things that separates the pros from the amateurs.
How can you develop a sense of community for your audience? There are a lot of different ways, but for starters, make sure you're always responding to comments and answering questions left on your blog posts. Interact on social media regularly. You could even start a Facebook group or run a weekly Twitter chat for your followers.
Just make sure you do something, because building a sense of community is what helps your blog become more than just a blog. And I think we all want that!
7. They schedule their social media posts.
Bloggers are busy people, as I’m sure you know. If you're spending hours every single day working on your Pinterest account, brainstorming tweets, and prepping photos for Instagram, you won't get very far with the stuff that matters most: creating new content, developing new products to sell, etc.
This is why social media scheduling tools are an absolute lifesaver. The time it takes me now to schedule my social media is less than a quarter of what it used to take when I was posting everything manually.
8. They write & schedule their blog posts in advance.
Successful bloggers are organized to a T and always have things planned out in advance. You don't want to be writing a blog post minutes before it's supposed to go live! That's poor planning and would be super stressful as a long-term strategy.
I try to have all of my posts finished at least a week or two before they're due to go up on my site. However, if you get really good at it, you can schedule your posts up to a month or two in advance!
To stay organized, you’ll want to create an editorial calendar where you plan out which posts are going live on which day. On WordPress, you can install the Editorial Calendar plugin and then it's as easy as popping your blog post drafts into a slot on the little calendar.
If old-school is more your thing (me too!), do a Google search for "month/year calendar", print one off, and then fill it out by hand. Just make sure you use a pencil, because trust me, your plans will likely change!
9. They maximize SEO to get their posts found.
SEO stands for “Search Engine Optimization”, which is basically how you get your blog posts to rank higher in search engines like Google (meaning they show up in the first few pages of Google search results). Although SEO can be a bit complex — it's all based on fancy algorithms which quite frankly, are generally above my head! — I'll try to break it down for you as simply as I can.
For each of your blog posts, you should choose a specific "keyword" to target. Contrary to what it sounds like, a keyword isn't actually a word at all, but a 2-5 word phrase. For your keyword phrase, choose something that your ideal reader would likely be searching for on Google. For example, "best shampoo for oily scalp" or "tips for being more productive." Once you’ve chosen your keyword, include it in as many places as possible throughout your blog post.
Great places to include your keyword are:
In your blog post title
In the slug (URL) for the post
In your headings and sub-headings
In your actual blog post itself
In the alt tags for your images
If you struggle with SEO, I highly recommend installing the Yoast SEO plug-in for WordPress. It makes nailing your SEO a breeze, and you'll learn a ton about SEO just by using the plugin.
10. They solve problems for their readers.
People are coming to your blog because they want something from you, and that "something" is information. Your readers want you to teach them something or help them solve a problem, and the problems you solve for your readers will vary depending on what your niche is.
For example, people come to my blog because they want advice about blogging and making money online. People might come to you for skin care advice, yoga tips, or any of a million other possible things.
A good blogger is always focused on helping his or her readers in any way possible. If you want to be truly successful online, you need to remember that you're not blogging for yourself. You're blogging for your readers.
If you're not sure what your readers need help with, just ask! Send out a survey to your email list, run a poll on Instagram or Facebook, or reach out one-to-one to see what your audience struggles with the most. Then focus on helping them solve those problems in your blog posts and newsletters.
Above all else, a successful blogger never gives up. I know it's not always easy, but keep working hard and don't let anything stop you from making your dreams come true! If I can go from broke and unemployed to making six figures from my blog and traveling as a digital nomad, you can do it too.