How to Explode Your Blog Traffic with Pinterest Group Boards — Part 2
Today we're taking a second look at group boards on Pinterest - specifically, how to use groups boards to dramatically increase your followers, re-pin rate, and the amount of click-through traffic to your website from Pinterest. If you need a more basic overview of group boards - like what they are and how to join them - be sure to check out the first post in this series here.
In today's post, we'll be going over:
How many group boards you should join
What and when you should be pinning to group boards
How to know when it's the right time to create your own group board
How to set up and run a successful group board
Let’s jump in!
How many group boards should I join?
In my opinion, there's no such thing as being a part of too many group boards. As long as you're joining the right kind of group boards, that is! For my own account and my clients' accounts, I usually aim to have about half of the boards on their profile be group boards. As we talked about in Part 1, the more group boards you pin your content to, the better!
Now, obviously, there's a point where you can go overboard with that. If you belong to 50 group boards but can only spend 15 minutes/week on Pinterest, a lot of those group board opportunities are going to waste. And we don't want that! If you love the idea of utilizing group boards but you're on a bit of a time crunch, check out my favorite Pinterest scheduler here (*affiliate link).
How often should I pin to group boards?
As much as the group boards allow! Most will have rules in regards to how many pins you can add to them per day (2, 5, 10, etc.), so check the board's description to see if there's a limit.
With that said, if you're only pinning to a group board once a week, you're missing out on a big opportunity to grow not only your Pinterest account, but your blog traffic as well. Now, this might sound crazy, but I actually recommend pinning to group boards more than you pin to your regular boards. Why? Because especially when your Pinterest account is new, your group boards have a lot more followers than your own account and boards do.
What should I pin to group boards?
Pay extra attention to this bit, because it's super important. You do not have to pin only your own original content to group boards. I repeat. You can and should be re-pinning other people's content onto group boards as well as your own.
You might be wondering why on earth you would do that, especially if your main goal is to drive traffic back to your own website. Simple: Because sharing pins like this is great for the Pinterest algorithm. That's your big goal when it comes to Pinterest: Ranking highly in the algorithm. Because when you rank highly, your account, pins, and boards are "recommended" to other pinners more often. Ever see those "Picked For You" pins in your home feed? That's what I'm talking about here!
There are a lot of factors that contribute to your ranking in the algorithm, but one of the main ones is your “re-pin rate” — that is, how many times, on average, your pins are re-pinned by other people. The more re-pins you have, the more"popular your pins appear to the algorithm. Basically, Pinterest sees that your pins are good stuff, and then it recommends them to other Pinners who have indicated an interest in your niche/topic.
To increase your re-pin rate, you'll want to do two things:
a) Pin frequently (daily, if possible)
b) Pin high-quality content to group boards often
Sometimes the high-quality content you pin to group boards will be your own blog posts, and sometimes it'll be somebody else's content. That's my point here! You don't want to only share your own content to group boards — you want to share anything and everything that fits onto the board, as long as it’s high quality and likely to be re-pinned.
Following the rules of group boards
Keep in mind that most boards have specific rules of what you can and can't pin to them. For example, the rules might include:
Only pins with a text overlay
Only pins without a text overlay
Only vertical pins
Only pins that are tagged to a specific location
Make sure you familiarize yourself with the rules of each group board before going on a pinning spree. It's important to follow these guidelines, otherwise you run the risk of being removed from the group board.
When to create your own group board
Once you have a decent number of followers and engagement, both on Pinterest and on your blog, it’s the perfect time to start your own group board. Although there's no steadfast rule as to how many followers you need to have before starting a group board, I like to look at it this way: If you can think of 15-20 people you know that would love to join a group board in your niche, then create one!
How to create a group board
Creating a group board is exactly the same as creating a regular board, but with one extra step. Once you've created the board, titled it, categorized it, and written a description for it, it's time to invite other pinners to contribute!
Sending invites is super, super easy. All you have to do is click into the board’s settings and scroll to the section called “Collaborators”. Type in another Pinner's username or email address to invite them, hit Enter, and your invite is sent!
How to monitor your group board
It's always a good idea to set some ground rules for your group board to ensure that the contributors are only sharing high-quality pins to your board. The easiest way to do this is to write clear guidelines in the board's description. Your guidelines will vary depending on your niche, the number of pinners contributing, and the aesthetic you're going for.
I suggest going into your group board once every week or two to see that the rules are being followed and no one contributor is “taking over” the feed. If needed, you can remove other pinners from your group board.
How to grow your group board
As your audience, email list, and Pinterest following grows, you'll get more and more requests from people wanting to join your group board. For that reason, it's important to let other pinners know how to secure an invite to your board by writing clear, specific directions in the board's description (see Part 1 for more details on that!).
Besides this natural growth, there are a lot of other strategies you can use to grow your group board. Some of my favorites are:
Announcing it to your email list
Mentioning and linking to it on your blog
Talking about it on social media
Promoting it in Collaboration threads in Facebook groups
Asking your blog-BFFs to share it with their audience
Final thoughts on Pinterest group boards
Having a group board is a great way to establish your expertise on a certain topic, so if you've been thinking about starting one, I say go for it! Choose a topic that fits well with your niche and area of expertise, and one that would appeal to your ideal audience. Then, invite all of your peers to contribute!
Group boards are without a doubt one of my favorite parts of Pinterest. When used properly, they can grow your blog traffic faster than anything else. Are you a part of any group boards yet? Thinking about creating your own?