How to Make Money with Affiliate Marketing on Pinterest
Pinterest is an absolute gold mine for bloggers. Not only can you use the platform to drive traffic to your blog posts, freebies, and products — you can also spread your affiliate links far and wide and bring in a pretty penny!
Even better than that is the fact that your Pinterest affiliate marketing strategy can be relatively automated with a tool like Tailwind (*affiliate link). Essentially, you do the work once and reap the benefits over and over for years to come. Sounds pretty good, right?
Ready to learn how to make affiliate marketing on Pinterest work for you? Carry on reading!
9 tips to make money with affiliate marketing on Pinterest
1. Only link to products you've used & loved
This one will be obvious to a lot of you, but I think it's worth mentioning. Please don't let the prospect of making money get in the way of the trust your readers have for you and recommend products you haven't tried or don't truly love.
Here’s the affiliate marketing golden rule: Only promote products or services that you've used and would recommend to your mom or best friend. Deal?
Now that we’ve gotten that outta the way…
2. Nail your pin descriptions
Your pin descriptions are one of the best ways to “sell” the product or service you're recommending with an affiliate pin. You'll definitely want to use SEO keywords related to the item you're promoting, so your pins will rank higher in Pinterest search. For more details on Pinterest SEO, check out my post on finding the perfect Pinterest keywords.
Second, you should write an honest and compelling mini-review of the product in the pin description. In 2-3 sentences, explain:
What the product is
Why you love it so much
What value it's provided for you (e.g., cut back on time, saved you money, etc.)
Above all, make your pin description personal and engaging. Now that affiliate links are commonplace on Pinterest, simply listing the product name and price isn't gonna cut it! Make people fall in love with the product by explaining — in a personal and down-to-earth way — how it's benefited you and your life.
3. If it doesn't fit in on one of your boards...
Don't put it there!
Here's what I mean by that: If an affiliate pin doesn't naturally fall into the categories of one of your boards, don't put it there just because you can. You still need to keep up your Pinterest standards, after all.
Throwing in random pins here and there is only going to lessen your credibility. Sure, you might make an extra buck or two, but is it worth it if you lose your most faithful and loyal followers in the process?
With that said, if there's a product you really, really love, but it doesn't fit onto any of your boards, that's where Tip #4 comes in...
4. Create a board to feature your favorite tools and resources
Yep, you have my permission to create a board specifically for your favorite tools, resources, products, and courses. This is where you can share those affiliate links and products that don't fit in anywhere else. But remember: Everything you share must benefit and/or be of interest to your ideal reader.
5. Maintain your brand's aesthetic
If your Pinterest graphics is orange, but the affiliate product you want to promote is perched on a dark green background (which would totally clash with your branding and disrupt your Pinterest aesthetic), what do you do?
This, friends, is when you need to step it up a notch and create your own pin image for the product you love oh so much. No cutting corners and screen-shotting something right from the company's website unless it fits in well with your branding.
Go the extra mile, open up Canva or your fave Adobe program (*affiliate link) and create your own pin featuring the product, using your brand fonts and colors. People will appreciate your extra effort!
6. Be sure to actually add in the affiliate link!
This probably sounds silly, but trust me — there's been a time or two when I've gone to click on a pin leading to my own blog, and there was no link to be found. Oopsie!
Double check that for every affiliate pin you upload, you've gone back and manually added in your affiliate link. Otherwise – no moula for you, babe!
7. Contact your favorite brands about becoming an affiliate
If you haven't found any affiliate programs you like or feel comfortable with yet, contact your favorite brands directly (an email to their PR rep or support team should do it). Tell the brand who you are, what you do, and why you love their brand and products so much, and then ask if you can work out some sort of affiliate arrangement. Be sure to let them know that you're planning on using your affiliate links on Pinterest because some companies might not be comfortable with that.
Psssst. New to affiliate marketing but so ready to start making passive income?
8. make sure to Include an "Affiliate Link" disclosure
We can't forget about those FTC rules, ladies! Although they're pesky at times, the rules were put in place for a reason. To comply with FTC guidelines, be sure to mention in the pin description or on the pin image itself that you've used an affiliate link for that particular pin.
9. Use a tool like tailwind to constantly "loop" affiliate pins
“Looping” will give your affiliate pins tons of chances to be seen (and clicked on), with essentially zero effort on your part. To set up looping, you’ll choose which pins you want to loop, and which boards you want them to be looped to. Simple!
If you're brand new to Tailwind, you can start a free trial here (*affiliate link).
What do you think about affiliate links on Pinterest? Are you planning on using this as an opportunity to make some extra cash? Let me know down below!