7 Big Myths About Making Money as a Blogger (Busted!)
There’s a lot of information out there on how to make money online, but a huge chunk of it is outdated, inaccurate, or only partially true. To help you sort fact from fiction, today I’m busting 7 big myths about making money as a blogger. These 7 myths might just be holding you back from the success, profits, and freedom you set out to create with your blog — so let’s break them down!
7 myths about making money as a blogger . . . BUSTED!
Let's start with one of my personal favorites:
Myth #1. The only people who make money blogging are people who blog about blogging.
I understand why some people think this is the case, but here's the deal. The reason it seems like the only bloggers who make money are those who blog about blogging is because they're the only ones talking about it. A travel blogger has absolutely no reason to share an "Income Report" on her blog. It would be completely off-topic and would confuse a lot of her readers.
But trust me, there are plenty of travel bloggers making money - I know this for a fact because I've worked with plenty of them! In fact, I've worked with clients and students in tons of different niches, including:
And they're all making money online! I truly believe that every blogger in every niche can successfully monetize their blog and business. The key is to find your tribe and then to create an offer that they can't refuse.
Myth #2. XYZ is the only way (or the "best way") to make money blogging.
For example: Writing sponsored posts is the best way to make money blogging. Or: Online courses are the only way to make money as a blogger.
Here's what I know to be true. There are lots of ways to make money as a blogger, and different methods will work better for different bloggers, different niches, and different audiences. Your job is to figure out which strategies work best for your skillset, situation, and readers.
To get the wheels turning, here's a big list of different ways you can make money as a blogger:
Write sponsored blog posts
Create sponsored social media posts
Write and selling ebooks
Place ads on your website
Create and selling courses
Offer freelance writing or ghost writing
Offer virtual services
Generate revenue with affiliate links
The strategies I've personally had the most success with on Blog Beautifully are affiliate marketing, ebooks, courses, and services. It’s also important to not put all your eggs in one basket. Test out different strategies and find your winning combination.
Myth #3. You don’t need an email list to make money.
I mean, there are a few people who have done really well and who don’t have email lists. But why would you want to even try? An engaged email list is your no. 1 tool for making sales online and bringing in the dolla dolla bills.
I'd estimate that 80-90% of the sales of my courses, ebooks, and affiliate products come from my email list subscribers. Case in point: After re-launching my Pinterest course recently, I noticed that 100% of students who joined the program were already existing subscribers on my email list.
Need I say more?
Myth #4. You need a ton of traffic before you can make money.
Totally false. My pageviews are currently in the range of 10,000-15,000 per month, and I consistently earn enough money through my blog to support myself financially. While some monetization strategies rely heavily on traffic in order to be successful - for example, ad revenue, and to a certain extent, sponsored blog posts - there are a lot of strategies that don't.
Offering virtual services is a great way to make money online before your blog has a ton of traffic. I started offering services only 2 months after launching Blog Beautifully, and it’s one of the big keys to my quick success.
Other monetization strategies that can work well without hundreds of thousands of pageviews are:
Myth #5. Selling online courses only works for some niches (and it won't work for mine).
I really believe that online courses are the way of the future. I mean, who doesn't want to learn a valuable skill from the comfort of their own home, at their own pace, on their own time? I do!
Yet I’ve seen a lot of comments about course creation along the lines of, "The only people who making money selling courses are people who create courses about creating courses". If you currently feel this way, I encourage you to go back and re-read Myth #1. Because it's the exact same thing. The only reason you're hearing about those course creators' success is because they’re the only ones talking about it.
Also, because you're trying to learn how to create online courses, you're in the “bubble”. You're seeing those people speak at webinars and summits, you're reading their blog posts, and they’re targeting you with their Facebook ads.
Courses can be sold in any niche and on pretty much every topic you can imagine. Don't believe me? Just check out this post from Mariah Coz. You'll see courses on everything from music to fashion designing to astrology and more.
Myth #6. You have to sell your own products in order to make money as a blogger.
The "new wave" of making money online is all about creating and selling your own digital products like ebooks, video tutorials, and online courses. But as much as I personally love making money this way, it isn't for everyone.
Creating and launching online courses is by far the hardest, most intense and time-consuming thing I've done thus far in my business. You know what isn't that time-consuming, or really all that difficult? Promoting someone else's products.
Enter: Affiliate marketing. Affiliate marketing is where you promote another company's products and earn a commission from any sales made through your affiliate link. The beauty of affiliate marketing is that you can get started with it right away and you don't have to create something of your own to sell (unless you want to, of course!).
Related Read: The Ultimate Guide to Affiliate Marketing for Bloggers
Myth #7. Your readers will like you less if you try to "sell" them something.
Here's the reality. Your readers will only lose their trust and interest in you if what you're selling isn't both:
a) Relevant to them and their interests
b) Something you genuinely love and believe in
If you try to sell or promote something that you aren't 100% crazy about, your readers and subscribers will see through it. Be picky about the products you create, the services you offer, and the affiliate products you promote.
Ask yourself: Is this relevant to my audience? Will it truly make a significant impact in their lives? If not, skip it. In a similar vein, don't become an affiliate for dog food if your niche is beauty blogging. And don't promote mascara if you're a pet blogger. That's not what your audience is coming to your site to learn about, and it will only confuse people.
So there you have it! 7 big myths about making money as a blogger, busted. Did you believe any of these 7 myths before reading this post? What other big misconceptions about making money online have you come across?