Pinterest 101 for Beginners: How to Start Off With a Bang
If you know me, you know I love Pinterest! It’s an area I’ve covered extensively on my blog in the past. I've shared 40 tips for Pinterest epic-ness, my hack for finding the perfect keywords to use on Pinterest, and even how to explode your traffic with group boards.
But to this day, I've never written a "Pinterest for Beginners" post. Who am I?
Never fear, dear friend - I'm bringing that post to you today. If you're new to Pinterest, today’s post has everything you need to start driving traffic to your website from Pinterest super quickly and easily.
But first, why is Pinterest so important for bloggers?
Pinterest is the place to be if you're serious about growing your traffic, community, email list, and income. Sounds too good to be true, right? Like, can I really get all of that from one platform? Yes, you absolutely can. And I'm going to show you how!
Nail Pinterest as a total beginner with these 12 steps
1. Create a Pinterest for Business account.
The perks of having a Pinterest Business account include:
Being able to access Pinterest analytics
Being able to enable rich pins
Using a business name as opposed to a personal name on your profile
Being able to run promoted pins (Pinterest ads)
When you create your Pinterest account, make sure to select the "Business" option. If you already have an existing account, you can convert to a business account in your Pinterest settings.
2. Find 10-20 niche-relevant keywords.
You'll use this set of keywords to boost your SEO on Pinterest. Keywords will be things like, “blogging tips” or “make money online”.
Use the secret hack in this blog post to quickly and easily find the perfect keywords for your account and niche, and then use the tips below to incorporate them on your account.
3. Set up your pinterest profile for success.
Now that you have your list of keywords, it's time to use them on your profile. In your Pinterest bio, write a 2-3 sentence description of yourself and what you do, incorporating keywords where possible. Next, upload a branded photo of yourself.
Be sure to enter the link to your website and then verify your website with Pinterest. This is done by taking a code Pinterest gives you and adding it into the header section of your website. If you use WordPress, I suggest the Insert Headers and Footers plugin.
4. Create 10-15 niche-relevant boards.
As a blogger, you'll want to create boards for topics that your readers are interested in or need help with. This is how you attract the right kinds of people to your account. As an example, if I were a beauty blogger, I would create boards like:
DIY Beauty Products
When you create a new board, you'll need to click into it from your profile to make edits. Be sure to include some niche-relevant keywords in the board name and description. You should also select the appropriate category for the board (there are around 30 options to choose from).
You also need to have an entire board solely devoted to your own blog posts, products, services, and freebies. Make sure this board is in the top row of your Pinterest profile! To move boards around, simply click on the board and hold your mouse down, then drag the board where you want it to go and release.
5. Join group boards in your niche.
Group boards are an absolute necessity if you want to grow your Pinterest account and blog traffic rapidly. In this blog post I break down the nuts and bolts of finding and joining group boards, so head there when you’re done with this post to get the full scoop.
6. Add a “Pin It” button and a follow button on your website.
Give your readers an easy way to share your blog posts to Pinterest by installing a "pin it" button that pops up whenever someone hovers over an image on your website. My favorite WordPress plugin to achieve this is JQuery Pin It Button for Images. Squarespace has a built-in “pin it” button that you can enable by going to Marketing >> Pinterest Save Button.
Your website should also have social media follow buttons that link to your various social media platforms (including Pinterest, obvi!). You can place these icons in your sidebar, the top navigation menu, the footer, or all of the above.
7. Create a Pinterest template.
To save time, create a pin template that you'll use to create pins for each of your blog posts, email list freebies, products, services, etc. Your pin template should be:
Long and vertical (a 2:3 width-height ratio works best)
Branded to match the fonts and colors on your website
Bold and eye-catching - think bright colors, bold fonts, or contrasting colors
Pins should also have your domain name or logo on them, and some text that explains what the blog post, product, or freebie is all about. Generally, this will be the title of your blog post or something similar.
7b. Design 3 pins for each of your 10 most popular blog posts.
Look through your Google Analytics to determine your 10 most popular blog posts to date. Then, create 3 pins for each of those posts and upload them to Pinterest.
Moving forward, create 2 or 3 pins for every blog post you publish. Switch up the colors, headlines, and pin descriptions to see what attracts the most attention and garners the most re-pins and clicks (you can find this information in your Pinterest Analytics).
8. Hop on Pinterest every day and re-pin 20-30 pins.
Re-pin the pins from your homefeed and re-pin pins between your own boards. For example, once you've shared your new blog post to the board that houses your blog post pins, re-pin it to other relevant boards and group boards you belong to.
Your goal is to have at least 50 pins on each of your boards, and you can continue to build them up from there. You should also regularly pin your blog posts to the group boards you belong to. Never stop looking for, joining, and pinning to group boards. They're your secret weapon for Pinterest success!
9. Use tailwind to automate the pinning process.
Tailwind will help you save a huge amount of time when it comes to Pinterest. You can use Tailwind to schedule pins to various boards, join “tribes” in your niche to help expand your reach, and even loop pins so they automatically get re-shared to your boards.
You can learn more about how Tailwind and start a free trial through right here (*affiliate link).
10. Follow 100 people and/or boards in your niche.
Find accounts and boards in your niche by typing niche-relevant keywords into the search bar at the top of Pinterest. Then simply filter into "people" or "boards" up at the top of the search results. Following these accounts and boards will make sure you always have tons of niche-relevant content in your homefeed to re-pin, while also growing your Pinterest follower count because some of the people you follow will follow you back.
11. Set up Rich Pins.
Rich pins are more eye-catching than non-rich pins because they have a big, bold title underneath the image. They can be a little tricky to set up, but the process essentially involves adding a bit of code to your website and then entering the link to one of your blog posts into the Rich Pin Validator.
If your website is on WordPress, all you have to do is install and set up the Yoast SEO plugin, then click into SEO >> Social in your dashboard, and then make sure "Open Graph Meta Data" is turned on in the Facebook tab. Next, copy and paste the link to one of your blog posts into the Validator and hit "Apply" once you see the success message. Et voila!
12. Write click-worthy, keyword-rich descriptions for each pin.
Pin descriptions need to be intriguing and click-worthy, and they’re a great place to incorporate more niche-relevant keywords, boosting your pins' ranking in the search. To learn more about Pinterest keywords and all the places you should be including them, be sure to check out this post.
I suggest keeping your pin descriptions between 2-3 sentences long. You can also include relevant hashtags that your audience might be searching for on Pinterest for an extra SEO boost.
Ready to get started?
Don't wait another minute to start working on your Pinterest account. Within just a few months, Pinterest could be driving thousands of pageviews per month to your blog, email list, and offerings!
Do you use Pinterest for your blog? What questions do you have about it?