Are These 8 Pinterest Mistakes Hurting Your Blog & Business?

 

Ah, Pinterest, the love of my life (and I'm only half-joking when I say that). If you’ve been following me for a while, I'm sure you've heard of my love of Pinterest a time or two before. I've been lucky to work with dozens of different ladies on their Pinterest accounts since launching my services, and spending so much time analyzing Pinterest has brought a few things to my attention: 

1. When it comes to Pinterest, a lot of business-owners are making the same few mistakes that are slowing down their growth and success with the platform. 

2. By fixing these mistakes, these business owners could be reaching hundreds or thousands of more people, making thousands of extra dollars each month, and getting their businesses out there so much faster. 

If you're a business owner and you aren’t sure how to use Pinterest to promote your business and products, today’s tips are for you. By fixing the eight big mistakes below, I guarantee you'll get:

  • More followers and re-pins on your Pinterest account

  • More traffic back to your blog or website

  • More sales, customers, and revenue 

Are any of these 8 Pinterest mistakes hurting your business? Read on to find out! 

are these 7 pinterest mistakes hurting your business?

Mistake #1. You have irrelevant boards on your account

Every board on your Pinterest account should be created with one goal in mind: attracting your ideal audience and customers. Each board be at least one of the following three things:

1. Promoting your website, products, or services

2. Directly related to your niche and market

3. Something your ideal customer is interested in 

For example, on my own account, 90% of the boards are dedicated to blogging, business, and social media tips.

The Quick Fix

Delete every single board on your profile that don't fit into any of the three categories above. You can also opt to make those boards "secret" and keep them for private pinning only, but in that case, I suggest creating an entirely separate personal account for those boards and topics.

Mistake #2: You don’t have a Pinterest business account

The perks of a Pinterest for Business account are endless. It’s completely free, and it allows you to:

  • Access Pinterest Analytics

  • Set up Rich Pins

  • Use a Business Name instead of your personal name on your profile (which is great for SEO)

  • Run Pinterest ads

The Quick Fix

Transfer from a regular account to the Business version. You can do that here. After, be sure to verify your website with Pinterest so that you can view and utilize all three sections of your Pinterest Analytics dashboard. 

Mistake #3. You aren't pinning enough

To be successful on Pinterest, you have to pin quite a bit. I recommend 50 or so pins per day, especially when you're just starting out. Obviously, this is hard to do when you have a million other things on the go, which is where this quick fix comes in...

The Quick Fix

Sign up for Tailwind (*affiliate link) or hire a Pinterest VA. Tailwind is my favorite Pinterest tool because it has both a scheduling feature and a looping feature, among other things. “Looping” means that fresh pins are constantly being added to your boards (or rather, re-added), even when you're not actively pinning. 

If you want to take things a step further, Pinterest is one of the first business tasks I recommend outsourcing. A Pinterest Manager or virtual assistant will do wonders for your account while allowing you to focus on the most crucial business tasks and those that require your personal touch. 

Mistake #4. Your website isn't Pinterest-friendly

To make sure your blog content gets shared to Pinterest, you need to make it incredibly easy for people to pin your stuff directly from your website. I see a lot of people struggling with this step — maybe because they think it'll be hard to install a Pin It button on their website or because they don't know which plugin to use. If that's you, I got you!

The Quick Fix

  1. Install a Pin It Button for your images (I like this one)

  2. Install a Pin It Button for your posts (try Jetpack's)

  3. Add Pinterest "Follow" icons in 2 or more places on your site 

I use Squarespace for my website and luckily, all of these features are built-in to the platform.

Mistake #5. You don't have a board for your own products & content

When you come across a new blogger or business on Pinterest, what's the first thing you do to see if they're legit? You check out their board with all of their own, original content (blog posts, products, freebies, etc.). But if that blogger or business doesn't have a board for their own content, you might question how legit they are or simply never come across their very best content.

The Quick Fix

Create one Pinterest board where you pin only your own content, products, freebies, courses, and services. Title the board after the name of your blog or business, categorize it correctly, and make sure it's positioned in the top row of your Pinterest profile (preferably in the very first spot). To move a board around on your profile, click on the board and hold your mouse down, then drag it to where you'd like it to go. 

Mistake #6. You aren't utilizing group boards

Group boards are the bomb for generating traffic, followers, and re-pins, and making connections with other people in your niche. Yet so few people know what they are, where to find them, or how to join them.

The Quick Fix

Use PinGroupie.com to filter through popular group boards and find 4-5 to join as a starting point. Visit the board itself and read the description to see how to join it. This usually involves following the board or the board creator and then leaving a message/sending an email asking for an invite. 

Once you've been added to a few group boards, pin to them frequently (especially your own content), and pin from them frequently. Share the love so others will share it right back!

Mistake #7. You don't have consistent & branded pins

Pinterest is a visual-based search engine. That means it's aaaall about your images! You want to make it easy for people who come across your original pins to recognize them as being yours and coming from your website. You also want to have images that are worth re-pinning.

The Quick Fix

Create 2-3 image templates that you use for all of your Pinterest images. Be sure to use your brand fonts and colors to maintain a cohesive and consistent look across all of your content and imagery. Use the template to create pins for every blog post, freebie, or product moving forward.

Mistake #8. You're neglecting Pinterest SEO

Pinterest is a search engine, and the quickest way to get your pins found and clicked on to optimize your Pinterest SEO. This involves adding niche-relevant keywords in six specific places on your account…

The Quick Fix

Check out this blog post for the full scoop on Pinterest SEO, including how to find the perfect Pinterest keywords and the six places to incorporate them. Then get to work!

What do you think, biz owner: Have these Pinterest mistakes been hurting your business? What steps will you take to improve your account this week? If you have any other questions about Pinterest, please let me know!