Keywords on Pinterest: How to Find The Perfect Ones & 6 Places to Put Them

Pinterest is a super fun social media platform, isn’t it? I swear I could spend HOURS pinning away every single day if time and circumstances allowed. However, there’s one thing about Pinterest that most bloggers tend to forget (one SUPER IMPORTANT thing, might I add!)
 
Pinterest is also a search engine.
 
In fact, it’s moreso a search engine than a social media platform these days. It runs just like Google, Yahoo, and Bing – only it’s much more visually-based (which, in my opinion, is what makes it so fun!)
 
Because Pinterest functions as a search engine, we need to use SEO strategies on Pinterest, just like we do on our blogs. And just like your blog’s SEO, your Pinterest SEO always comes back to one big thing:
 
KEYWORDS.
 
Keywords are your secret sauce for getting found on Pinterest. When you use the right keywords in the right places, you’ll watch your account grow overnight! But how do you find the perfect keywords on Pinterest, and where do you put them? That’s what today’s post is all about.
 
Confused by keywords on Pinterest? This epic guide has everything you need to know! Where to find the perfect keywords (and the Smart Search hack you'll wish you'd heard of MONTHS ago), plus the 6 key places to put keywords on Pinterest. Click through for all the details! From blogbeautifully.com

*This post may contain affiliate links for products I love. This means I earn a commission if you make a purchase through one of these links. For my full disclaimer, click here.*

 

How to Find Keywords on Pinterest

Although some of the keywords you use in your blog posts will also work on Pinterest, there’s an even easier way to find the perfect keywords for Pinterest. Drumroll please….
 
THE SMART SEARCH.
 
AKA: The search bar at the top of Pinterest (it’s smart, I swear!)
 
Here’s my super quick, 3-step Smart Search hack that will generate dozens of relevant keywords to use on your Pinterest account…

Step One

Choose a word or phrase that’s directly related to your blog’s niche and the topics you blog about. For this example, I’ll be using the phrase “blogging tips”, because that’s what my blog is about!

Step Two

Type your word or phrase into the search bar at the top of Pinterest, and press Enter.

Step Three

Look at the words and phrases listed in rectangles just underneath the search bar, like so:
 
Find keywords on pinterest with the smart search hack

What are these words and phrases, you ask?
 
These are the words and phrases people on Pinterest most commonly search for when they ALSO search for your original term (in this case, “blogging tips”). AKA, they’re your new list of the perfect keywords to use on Pinterest. Genius, right?
 
The keywords are ranked in order of popularity from right to left, and you can click the arrow on the far right to see even more relevant terms. You can also click on any rectangle to explore popular words and phrases related to that term.
 
But don’t get carried away, because it’s easy to fall down a rabbit hole here, trust me!
 

Take Action

Your turn! Use this Smart Search hack to create a list of 20 popular and niche-relevant keywords you can use on Pinterest. Keep this list close by – whether it’s on your computer or an actual piece of paper – because we’ll be using it in the next step!
 
Like this post? Share on Twitter!
 

Where To Put YOUR Keywords on Pinterest

Now that you’ve found your keywords, the next question is: Where do you put ’em?
 
Well, a few different places. Six, in fact!
 
1. Your Business Name (you’ll need a Pinterest for Business account to do this)
2. Your bio
3. Your board titles
4. Your board descriptions
5. Your pin descriptions
6. The titles of your blog posts (because RICH PINS, baby!)
 

Seems simple enough, hey? But a word of caution:
 
Do NOT “stuff” your keywords.
 
Just like over-doing it with one keyword in a blog post is bad for your website’s SEO, stuffing keywords on Pinterest is also a no-no. Instead, aim to write clear, fluent sentences, and incorporate keywords naturally and only where appropriate.
 
HINT: This means your pin descriptions shouldn’t look like this:

Keyword stuffing on Pinterest

With this kind of description, you’re essentially giving people ZERO incentive to want to click over and read the post. Instead, write something intriguing and engaging, use a CTA to encourage pinners to click through, and incorporate relevant keywords when possible.
 

Take Action

Back to you babe! Head over to Pinterest and start incorporating niche-relevant keywords into all six places listed above (and start crafting your blog post titles with care, too!) Use the list of 20 keywords you generated earlier to guide you.
 
Pinterest SEO can take a little time to catch up, but before long your profile, boards, and pins should be ranking high in the Pinterest search. Go you!
 

For more details on how to rock out on Pinterest, be sure to download your FREE Pinterest Perfection Checklist. Click the image below to snag your copy, and here’s the blog post with all the details of how to use it!
 
Click here to snag your free Pinterest Perfection checklist!
 
 
I’ll love you forever if you share this on Pinterest!Confused by keywords on Pinterest? This epic guide has everything you need to know! Where to find the perfect keywords (and the Smart Search hack you'll wish you'd heard of MONTHS ago), plus the 6 key places to put keywords on Pinterest. Click through for all the details! From blogbeautifully.com
 
* Photos from the Styled Stock Library.
 

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Posted by Krista in PINTEREST

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  • Rita

    This is such a helpful post. I always struggle to come up with keywords for Pinterest, but your wonderful tips have just solved that dilemma. Thank you so much.

    • Yay I’m so glad to hear that, Rita! Best of luck babe! xx

  • Sandi

    This was an awesome post, thank you so much! I just set up my Pinterest account last week and started with some of these itesm, but I was missing quite a bit. Your checklist was AMAZING! I’m going to get working on it!

    • Yay I’m so glad to hear that!! Checklists are always so handy, hey? 🙂

      Best of luck, beautiful! xo

  • Fara Reid

    Thank you so much for this! I can’t believe I haven’t done this yet. I’ll start today. Thanks again!

  • This is great. After I read this post, I swiftly went to my Pinterest handle and changed all of my pins’ descriptions.

    All the Best,
    Jan Limark | Brotherly Creative

    • Hahaha love it! Keep me updated on the results you see! xx