Pinterest is a super fun social media platform, isn’t it? I swear I could spend HOURS pinning away every single day if time and circumstances allowed. However, there’s one thing about Pinterest that most bloggers tend to forget (one SUPER IMPORTANT thing, might I add!)
Pinterest is also a search engine.
In fact, it’s moreso a search engine than a social media platform these days. It runs just like Google, Yahoo, and Bing – only it’s much more visually-based (which, in my opinion, is what makes it so fun!)
Because Pinterest functions as a search engine, we need to use SEO strategies on Pinterest, just like we do on our blogs. And just like your blog’s SEO, your Pinterest SEO always comes back to one big thing:
Keywords are your secret sauce for getting found on Pinterest. When you use the right keywords in the right places, you’ll watch your account grow overnight! But how do you find the perfect keywords on Pinterest, and where do you put them? That’s what today’s post is all about.
How to Find Keywords on Pinterest
Although some of the keywords you use in your blog posts will also work on Pinterest, there’s an even easier way to find the perfect keywords for Pinterest. Drumroll please….
THE SMART SEARCH.
AKA: The search bar at the top of Pinterest (it’s smart, I swear!)
Here’s my super quick, 3-step Smart Search hack that will generate dozens of relevant keywords to use on your Pinterest account…
Choose a word or phrase that’s directly related to your blog’s niche and the topics you blog about. For this example, I’ll be using the phrase “blogging tips”, because that’s what my blog is about!
Type your word or phrase into the search bar at the top of Pinterest, and press Enter.
Look at the words and phrases listed in rectangles just underneath the search bar, like so:
What are these words and phrases, you ask?
These are the words and phrases people on Pinterest most commonly search for when they ALSO search for your original term (in this case, “blogging tips”). AKA, they’re your new list of the perfect keywords to use on Pinterest. Genius, right?
The keywords are ranked in order of popularity from right to left, and you can click the arrow on the far right to see even more relevant terms. You can also click on any rectangle to explore popular words and phrases related to that term.
But don’t get carried away, because it’s easy to fall down a rabbit hole here, trust me!
Your turn! Use this Smart Search hack to create a list of 20 popular and niche-relevant keywords you can use on Pinterest. Keep this list close by – whether it’s on your computer or an actual piece of paper – because we’ll be using it in the next step!
Where To Put YOUR Keywords on Pinterest
Now that you’ve found your keywords, the next question is: Where do you put ’em?
Well, a few different places. Six, in fact!
1. Your Business Name (you’ll need a Pinterest for Business account to do this)
2. Your bio
3. Your board titles
4. Your board descriptions
5. Your pin descriptions
6. The titles of your blog posts (because RICH PINS, baby!)
Seems simple enough, hey? But a word of caution:
Do NOT “stuff” your keywords.
Just like over-doing it with one keyword in a blog post is bad for your website’s SEO, stuffing keywords on Pinterest is also a no-no. Instead, aim to write clear, fluent sentences, and incorporate keywords naturally and only where appropriate.
HINT: This means your pin descriptions shouldn’t look like this:
With this kind of description, you’re essentially giving people ZERO incentive to want to click over and read the post. Instead, write something intriguing and engaging, use a CTA to encourage pinners to click through, and incorporate relevant keywords when possible.
Back to you babe! Head over to Pinterest and start incorporating niche-relevant keywords into all six places listed above (and start crafting your blog post titles with care, too!) Use the list of 20 keywords you generated earlier to guide you.
Pinterest SEO can take a little time to catch up, but before long your profile, boards, and pins should be ranking high in the Pinterest search. Go you!
I’ll love you forever if you share this on Pinterest!
* Photos from the Styled Stock Library.