Keywords on Pinterest: How to Find The Perfect Ones & 6 Places to Put Them

Pinterest is such a fun social media platform, right? I swear I could spend hours pinning every day if time and circumstances allowed. However, there’s one thing about Pinterest that most bloggers tend to forget (one super important thing, might I add).
Pinterest is also a search engine!
In fact, it’s moreso a search engine than a social media platform these days. It runs just like Google, Yahoo, and Bing – only it’s much more visually-based (which, in my opinion, is what makes it so fun!)
Because Pinterest functions as a search engine, we need to use SEO strategies on Pinterest, just like we do on our blogs. And just like your blog’s SEO, your Pinterest SEO always comes back to one big thing:
Keywords are your secret sauce for getting found on Pinterest. When you use the right keywords in the right places, you’ll watch your account grow overnight! But how do you find the perfect keywords on Pinterest, and where do you put them? That’s what today’s post is all about.
Find the Perfect Pinterest Keywords and Six Places to Put Them. pinterest tips | Pinterest SEO | get more traffic | blogging tips.

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How to Find Keywords on Pinterest

Although some of the keywords you use in your blog posts will also work on Pinterest, there’s an even easier way to find the perfect keywords for Pinterest. Drumroll please….
AKA: The search bar at the top of Pinterest.
Here’s my super quick, 3-step Smart Search hack that will generate dozens of relevant keywords to use on your Pinterest account…

Step One

Choose a word or phrase that’s directly related to your blog’s niche and the topics you blog about. For this example, I’ll be using the phrase “blogging tips”, because that’s what my blog is about!

Step Two

Type your word or phrase into the search bar at the top of Pinterest, and press Enter.

Step Three

Look at the words and phrases listed in rectangles just underneath the search bar, like so:
Find keywords on pinterest with the smart search hack

What are these words and phrases, you ask?
These are the words and phrases people on Pinterest most commonly search for when they ALSO search for your original term (in this case, “blogging tips”). AKA, they’re your new list of the perfect keywords to use on Pinterest. Genius, right?
The keywords are ranked in order of popularity from right to left, and you can click the arrow on the far right to see even more relevant terms. You can also click on any rectangle to explore popular words and phrases related to that term.
But don’t get carried away, because it’s easy to fall down a rabbit hole here, trust me!

Where To Put YOUR Keywords on Pinterest

Now that you’ve found your keywords, the next question is: Where do you put ’em?
Well, a few different places. Six, in fact!
1. Your Business Name (you’ll need a Pinterest for Business account to do this)
2. Your bio
3. Your board titles
4. Your board descriptions
5. Your pin descriptions
6. The titles of your blog posts (because RICH PINS, baby!)
Seems simple enough, hey? That’s because it is!

Take Action

Back to you! Head over to Pinterest and start incorporating niche-relevant keywords into all the places listed above (and start crafting your blog post titles with care!) Use the list of 20 keywords you generated earlier to guide you.
Pinterest SEO can take a little time to catch up, but before long your profile, boards, and pins should be ranking high up in the Pinterest search. Go you!

Posted by Krista in PINTEREST TIPS

Tags: , , , ,

  • Rita

    This is such a helpful post. I always struggle to come up with keywords for Pinterest, but your wonderful tips have just solved that dilemma. Thank you so much.

    • Yay I’m so glad to hear that, Rita! Best of luck babe! xx

  • Sandi

    This was an awesome post, thank you so much! I just set up my Pinterest account last week and started with some of these itesm, but I was missing quite a bit. Your checklist was AMAZING! I’m going to get working on it!

    • Yay I’m so glad to hear that!! Checklists are always so handy, hey? 🙂

      Best of luck, beautiful! xo

  • Fara Reid

    Thank you so much for this! I can’t believe I haven’t done this yet. I’ll start today. Thanks again!

  • This is great. After I read this post, I swiftly went to my Pinterest handle and changed all of my pins’ descriptions.

    All the Best,
    Jan Limark | Brotherly Creative

    • Hahaha love it! Keep me updated on the results you see! xx

  • Jessica Miller

    Thank you for this, Krista! I just formed my Pinterest strategy. I knew I needed to use keywords but I wasn’t sure where to start. This is a great informative post and I appreciate it so much!

    Jessica |

    • So glad you liked it, Jessica! Good luck, and be sure to let me know how you’re getting on with your keywords and Pinterest strategy 🙂


  • Edith Meyer

    Hi Krista,
    For keywords on the BIO, do you use hashtags or just separate by / or comma’s?

    • Hi Edith! In your Pinterest bio, I suggest weaving the keywords into a sentence or two that describes what you do and who you serve.

  • Lyndsey Piccolino

    When you are using the keywords would you put in blogging for beginners and then blogging lifestyle and so on? is it just blogging then the next keyword that comes up? thank you!

    • Hey Lyndsey! Do you mean when you’re using the Pinterest search bar to find keywords?

      • Lyndsey Piccolino

        I mean after you search to see what keywords to add into your pin. or in your alt image for your blog. does that make sense?

        • Gotcha! So I would suggest using the “Smart Search Hack” from this blog post and then making a list of relevant keywords to keep on hand. So if your niche was blogging, your list of keywords might include: blogging tips, blogging for beginners, lifestyle blogger, etc. You can even split up your keywords list into different sections — one section for each of the topics/categories you blog about.

          Then when you’re ready to write a pin description or add alt text to an image, you can refer back to your big list of keywords and select the ones that make the most sense for that particular blog post.

          Lately, when I write alt text or pin descriptions I’ve been writing my keywords like this: “blogging tips | blogging for beginners | blogging 101”. But you could also separate them with commas: “blogging tips, blogging for beginners, blogging 101”.

          Hashtags have also just rolled out on Pinterest, so you could try making some of your keywords hashtags to see if that boosts them even more! 🙂

          • Lyndsey Piccolino

            this is SO helpful Krista!!! I really appreciate it so much! thank you!