12 Email List Do’s and Don’ts for Sending Newsletters Your Subscribers Love

 

Welcome to the last installment in our Email List 101 Series!

 
In the first post, I showed you a step-by-step guide to starting a free email list using MailChimp. The second post was all about the tips and tools you can use grow your email list on a budget.
 
Once you’ve built up your email list, the next step is to figure out how to send emails your subscribers love. So to round off the series, today I want to share my “Do’s and Don’ts” of sending out email newsletters.

This post is for you if you’re wondering…

  • How often should I be writing to my subscribers?
  • What should I say in my emails?
  • Should I be sending them links to my new blog posts?
  •  
    We’ll cover all of that and more today!
     
    Follow my 12 email lists "do's" and "dont's" to start crafting newsletters your subscribers can't WAIT to receive! via blogbeautifully.com

    *This post may contain affiliate links for products I love. This means I earn a commission if you make a purchase through one of these links. For my full disclaimer, click here.*

     

    My 7 “Do’s” of Email Newsletters

    Just like your blog posts, your emails should always be devoted to helping and educating your subscribers. By showcasing your expertise and building up trust and connection, you’re positioning yourself to make sales more easily and authentically.
     
    Here’s how to knock your newsletters – or “broadcasts” – out of the park.

    1. DO send emails regularly and consistently.

    Once a week is a great starting point, or even twice a month if you’re super busy. But no less than twice a month, and no more than twice a week. Try to send your emails on the same day and at the same time each week, so your subscribers know when to expect them.

    2. DO be consistent with your visuals.

    Stick to your brand’s style in terms of colors and fonts. Your emails should look relatively similar from one to the next. If you haven’t created a style guide for your blog yet, I have an awesome free ebook that will walk you through the process.

    3. DO use images in your emails – but not too many!

    Big chunks of text are boring, so break them up by adding relevant and branded images to emphasize your points and make your emails look better visually.

    4. DO create a fun name for your email list.

    One of my favorite weekly newsletters is from Melissa Cassera – it’s called “O.M.G. – Original Melissa Goodness”. I LOVE that. So much more fun than “Melissa’s Weekly Emails”, right?!

    5. DO build a sense of community amongst your subscribers.

    Your subscribers all have something in common (an interest in whatever your niche is), so you have a starting point to work from. Why not create a Facebook group for your email subscribers? Or start a Twitter chat? Anything to connect people and bring them together.

    6. DO ask for feedback and interaction.

    Don’t just assume your subscribers are enjoying the content you’re sharing with them. Send out polls and surveys every so often and ask your readers what their favorite topics to learn about are, what they struggle with the most, and how you can improve your emails to serve them better.

    7. DO include bonuses, freebies, and discounts.

    Your main goal with your email list is to provide extra value for your subscribers — i.e., things that they can’t already get on your website. And freebies are a great way to do that!
     
    Related: 5 Steps to Creating an Opt-In Freebie Your Audience Goes Crazy For
     
    You can also try pre-selling your newest product to your email list before releasing it to the general public – either for free or at a discounted price – as a way to show your subscribers how much you love and appreciate them.
     

    My 5 “Don’ts” of Email Newsletters

    On to the not-so-fun part. Here are a few things to avoid doing in your emails…

    1. DON’T talk to your subscribers like “clients” or “customers”.

    Talk to them like they’re your friends. Because that’s what they are, really! Use your brand voice and vocabulary, and be friendly and relatable. You don’t want to sound overly professional, or (worse) like a robot.
     
    Need help nailing your brand “voice” and vocabulary? Download my free #BLOGBOSS BRANDING ebook and head to page 9!

    2. DON’T just re-hash your latest blog post. That’s boring.

    You might think an RSS feed is the easiest way to utilize your email list, but that’s not providing any extra value for your subscribers. The best newsletters teach EXTRA things that aren’t already covered on your blog.
     
    Go the extra mile. Share 5 bonus tips that weren’t included in your recent blog post. Give your email subscribers a content upgrade you created just for them.

    3. DON’T constantly pitch your products in your emails.

    If you want to use your email list as a way to earn income, you need to spend at least 70% of your time educating your followers. The other 30% can be devoted to “selling” or “pitching” – but keep it genuine. Focus on how your paid offerings will benefit your subscribers, instead of thinking about how their money will benefit you.

    4.DON’T send all of your subscribers the same emails.

    As an example, let’s say that half of your subscribers are interested in one specific topic you blog about (let’s call it Topic A), but the other half isn’t all that interested. If you send all of your subscribers a ton of emails in a row about Topic A, the second half might unsubscribe from your list because they feel like your content isn’t relevant for them.
     
    If you use MailChimp for your email list, try creating separate “Lists” for each topic you blog about. When people opt-in to your list for a particular freebie relating to Topic A, make sure they’re then put on “List A”, and so on for each different topic and freebie.
     
    If you use ConvertKit, you can achieve this by “tagging” people when they complete a specific action, such as opting in to a freebie or clicking a certain link.
     
    Related: ConvertKit 101: The Ultimate Beginner’s Guide

    5. DON’T stress about it!

    Every email you send out doesn’t have to be a Pulitzer Prize-winner. Have fun with it. Be chatty. Be yourself. And don’t feel like you have to write a thousand words in order for your emails to be “worth it.” Just be you and have fun!

     

    That rounds up our Email List 101 series, babes! I hope you’ve learned a lot over these three posts, and that you’re feeling ready to grow your email list like WHOA (I know you can!)
     
    Read the Other Posts in This Series:
    How to Start a Free MailChimp Account
    The Best Tools + Tips to Grow Your Email List
     
     
    I’ll love you forever if you share this post on Pinterest!Follow my 12 email lists "do's" and "dont's" to start crafting newsletters your subscribers can't WAIT to receive! via blogbeautifully.com
     
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    Posted by Krista in EMAIL LIST

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    • Thanks!

    • Brianna Nash

      I definitely need to focus on list building. I have 0 new people. ZERO!

      But, I find I’m torn between focusing on traffic or email growth.

      • Hey Brianna!

        I think your main focus will depend on your goals you have for your blog. Are you hoping to make money with ads or affiliate links? If so, growing your traffic should be your biggest priority!

        On the other hand, if you plan on launching your own services and products, then I think building your email list is a must 🙂

        I hope that helps! Thanks for stopping by, love <3

        x Krista

        • Brianna Nash

          Can my answer be both of those? Lol

          Affiliate sales would be great, but eventually I want to sell my own products and services.

          Services now would be a Yes, products is a later thing. I’m not sure what I want to create yet.

          • Definitely! In that case, my next question would be: Which do you think you could get started with first, and which could you make more money with?

            • Brianna Nash

              Hmm. Right now it would be services, but if I create a course it would be that (or at least I would hope lol).

    • Marketing via email is an extremely powerful tool. But, it needs to be done in a way that speaks to the needs and desires of your readers.

      They’re short on time, limited in patience, and only willing to do so much at your command. So, be brief, provide value, and always give them a tangible action to complete.

    • Allie Williams

      I love these tips!! 🙂 I definitely always make an effort to type like I would speak to my subscribers if we were all in a room together. Imagining them sitting cross-legged on the floor, sprawled around on the couch with notebooks and eager faces helps me craft a better newsletter. Thank you for this post!

    • Charlotte Monnoyer

      Thank you for this! I’m finally setting up an email list and following your advice religiously! I’ll be sure to let you know how I get on. I’m still deciding on what to offer as my free opt in!

      Charlotte
      http://www.monnolife.com